eShopping,Carts,amp,#58,Compar ecommerce eShopping Carts: Comparing Apples, Oranges and Tuna

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Have you ever bought a book, then plopped down on a pillow onthe couch with a cup of coffee and some snacks ready to devourthat books' contents, sip some French Roast and munch biscotti? Maybe it's Folgers and Doritos at the computer screen in thiscase as you open up Adobe Acrobat reader and Dr. Ralph Wilson'sebook "The Shopping Cart Report". Either way you've gone shopping and when you put that bag ofrich, fresh and aromatic French Roast whole-bean coffee in yourempty shopping cart, you've put a physical object into anotherbefore moving down the bakery isle to the fresh dark-chocolate coated Biscotti and put another physical object into a cart.Online, both of your products are simply bits and bytes and theshopping cart is complex software hosted on a remote web serversomewhere off in cyberspace. So whether you'll be buying thatshopping cart software and having it installed on your own webserver or simply using an existing cart hosted on some othersecure server, you will be using shopping cart software to sellyour products or services online.Hence, the need for small business owners everywhere to knowabout shopping cart software and the reason Dr. Wilson wrotethe ebook. I was excited to read the definitive work, justreleased by Wilson this year as I was about to recommend thepurchase of shopping cart software to a client, then install it for him. I had my opinions of what was available and wasprepared to make some recommendations based on past experience.Then I saw "The Shopping Cart Report" and, knowing that thingschange at-internet-speed online, I thought I'd review the NEWrecommendations of others before committing my client to anyone software or hosted service. Both my client and I are veryglad that I made that choice!It's certainly not scintillating reading, in fact, far fromthat, as you trudge through reviews of software entirelyinappropriate to your needs, services unlikely to make senseto non-geeks and interviews with a shopping cart softwarecompany president that will leave you wondering why ithelps you to hear from her. All of it leaves you kind oflost and bewildered, especially if you know little of CGIscripts and secure server certificates.So why read the ebook? Because if you DO know the basics ofshopping cart software, payment gateways and online merchantaccounts, the ebook is a revelation! That revelation for mecame while I sat scowling and scratching my forhead in confusionwondering, "When ya gonna get to the one that's right for myclient?" I was reading about Miva Merchant, a well respectedsoftware based on a database language that comes with open-source code, allowing customization and tweaking to your needs.That revelation was simply this: No single shopping cart soft-ware is a one-size-fits-all solution. There are carts rangingfrom FREE to hundreds of thousands of dollars and they are alldesigned for very specific purposes, none of those purposes arelikely to fit your needs precisely and none of them could or ever will. Shopping for a shopping cart is going to take youtime, research, patience, more research and more time. Give into that unhappy requirement and put in the time and energy.Or explain your needs to your developer and trust them to solvethem effectively for you. I don't recommend that unless you havemoney to burn -- unlikely for small business webmasters.So get the ebook -- and don't expect it to answer your questions,solve your problem or provide an answer to your shopping cartquestions. It won't do that, especially with the good Doctors'aged articles, one of them dated 1990! Yes I said 1990!Dr. Ralph Wilson became an internet guru by being there beforealmost anyone else cared about the web, then tirelessly stayingup-to-date and in-the-know since the beginning of internet time.He knows what he is talking about. He is also known as Dr. Ebizand I say trust the good Doctor, he's a specialist and a wellregarded master of web marketing.But I must say that I have an awful time getting over the factthat nearly half the ebook is made up of his collected articleson (or even peripherally near) shopping cart software. Themajority of those articles are more than a year old. The balanceof the book is made up of one paragraph summaries with web linksto articles online by others that are three and four years oldand he acknowledges in his forward introduction that some of thelinks may not work . . . and that simply doesn't work for me.Wilsons' articles are informative, if a bit scattered due to thefact that they weren't written specifically as a book, but asseparate articles over time with no focus or theme other thanthe topic of shopping carts to tie them together. Not enough.Why would I recommend the book? Because after you read Wilsons'articles, you'll go to the list of article summaries with weblinks and you'll click through to those articles and read them.By the time you've read all those articles, you'll understandthe complexities involved in shopping cart software and you mayget a few things about merchant accounts and secure serversand online payment gateways along the way. If not, you couldalways buy A Merchant's Guide to E-Commerce Payment Gateways byDr. Ralph Wilson. http://www.wilsonweb.com/ebooks/gateway.htmWhat it comes down to for this reporter is that you've got todo the research and you may as well start here. What I found out(to the delight of my own client) was that there is a hostedcart that cost just $6 monthly that will link up with the paymentgateway and securely transmit necessary information to them andback with a cart that suits his needs, saves him hundreds ofdollars in the process and makes me look great. I found that resource somewhere in the list of article linksprovided by Wilson in the second half of the ebook. Essentiallyit came down to the clear fact that my client is currently ableto securely sell products online with real-time approval of credit cards and move his business online for far less investmentthan would have been required with the recommendation I wouldhave made before reading The Shopping Cart Report.Now we can both sit back and enjoy our French Roast coffee andchocolate dipped biscotti. And he doesn't need to buy that reallyexpensive shopping cart, just rent one very inexpensively untilhis business grows enough to justify buying that shiny new cart.Wilson offers aged cheese and a fine aged wine but I was afterFrench Roast and Biscotti. If you are seeking Folgers and Doritosyou STILL have to go to the research store so read the ebook,put it in Wilsons' ecart and read The Shopping Cart Report.While you're in the store you can compare Apples and Oranges. Article Tags: Shopping Cart Software, French Roast, Shopping Cart, Cart Software, Payment Gateways, Those Articles