Ezine,Don,amp,#39,business,The ecommerce Ezine Don'ts
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In business? Then you've looked into or know the potentialan ezine has for your business. It's one of the marketingtools available to you that can help you increase sales andcreate name recognition, too.Savvy ezine publishers incorporate these four elements toincrease the chance for success. --Create an "opt-in" ezine.--Reach your target audience. --Format a readable ezine. --Market consistently.What not to do? Read on --Don't overhaul or change theintent of your ezine without alerting your readers. Emailthe changes to them and provide them with directions on howto leave your elist.--Too many ads cause people to hit their "delete" button.Don't interrupt articles with ads either. The key is settingexpectations; if you present them properly, your ads willget read.--Don't use all CAPITAL LETTERS to highlight the topic inyour ezine, even for titles. (OK for offline newsletters;online, using CAPITAL LETTERS denotes screaming.)--Do not force new subscribers to complete long subscriptionforms containing lots of personal information. While somewill complete the entire form, most will "move on".--Don't ever add someone to your ezine without theirpermission, including "harvesting" (taking and using) emailaddresses from anyone who has sent you an email for anotherreason.--Don't distribute ad's in between your article or tip.Provide ads, yes. You ARE running a business. Butdifferentiate them from the content.--Make sure that designing your ezine is the best use ofyour time. If not, hire a marketing company or virtualassistant. Not familiar with virtual assistants? Theseresources can assist you.--Do not use lots of exclamation marks, question marks, etc.Spam filters just don't like them.--Don't wait too long between issues-ezines must be timely.Although quarterly newsletters are fine in the offlineworld, they don't work online. At a minimum, publish yourezines monthly-or your readers may forget they've subscribedand report you as a Spammer. Most hosting services will shutyour site down first, and then ask questions later.--On the other hand, if you have a lot to say and want topublish weekly or even daily, say so in your subscriptionbox, so people will know how much volume to expect.--Don't enjoy writing? Publish a tips ezine, hire aghostwriter, or visit an article bank to pick up some freecontent.--Don't forget to change the usual "welcome letter" that ispart of all ezine hosting services. Create a wonderfulpersonalized "Welcome" for your list; if you offer a bonus,include it in the welcome note.
Ezine,Don,amp,#39,business,The