How,Get,FREE,Publicity,Wheneve ecommerce How To Get FREE Publicity Whenever You Want !

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-------------------------------------------------------Charles Kangethe(c) Copyright 2004-------------------------------------------------------What you are about to read is a step by step guide togetting FREE publicity. Simply, this is advertising thatcosts nothing, yet can bring in regular and substantialorders for your products and services.Regardless of the business you're in, you always want publicity for your products and services. After all it is"free advertising" essential to the growth of yourbusiness.However for maximum effect your publicity campaign must bewell thought out and pre-planned.This article shows you a step by step approach to gettingFREE advertising through your publicity campaigns.Step 1You must determine beforehand where you intend to conductyour publicity campaign.Which of the following are you targetting :Printed Mass Circulation MediaInternet PublicationsRadioTelevisionTrade ShowsOther (e.g Industry publications)Step 2Write a Cover Note to the main decision makers.The cover note should be short, no more than 100 -150 words. Explain why your article is news and why it will appeal to readers. For example - If you offer people business opportunities,you could write something like :------------------------------------------------------------Write a brief explanation of what your business opportunityis about. (Tell the editor what this opportunity is about.) This business opportunity is aimed at people trying toachieve financial freedom. It is also useful for thosealready in business, who want to build multiple incomestreams. (Tell the editor who it is aimed at)This will be of real value and interest to your readers.(Tell the editor his readers will find it of benefit)Please review and if you need any more information contactme at....(Ask the editor for action)------------------------------------------------------------If you intend to send the publicity material by snail mail,print the cover note on good quality, pastel colouredpaper. Blue or Ivory works well.Make sure your cover note is addressed to a named decisionmaker.In general for newspapers this will be the City or Newseditor, for Radio and TV it will be the News Director andfor all publications the Managing Director.Step 3Presentation and layout of the Publicity Release.The Publicity Release is a short article no longer than 500 words.The layout of the article is critical.Make sure you have about one inch in margin at the top andbottom of the page. Allow one and a half inches marginaround the left and right edges of the page.In the top margin write in capitals PRESS RELEASE and DATE.Set the date a day or two forward of your posting date ifyou intend to send the publicity release by post. Thisensures the date is current when your release is opened. If you are sending the release out by e-mail, set thedate to the date you send the mail out.Skip a line or two and then write in capitals FOR IMMEDIATERELEASEFinally in the bottom margin write in capitals FOR MOREINFORMATION followed by your name and contact details.Step 4Writing the Press Release.The Press Release uses the same techniques of copy writingas you would use in writing a sales letter or an advert.Always write as you would to an individual. Make the articlepersonal and connected to the reader.Don't forget that the first reader you have to get past isthe editor or news director. Therefore keep the idea of newand news at the front of your mind as you write. Quickly and clearly show why your article is new or news.What sets it apart from other stories running in the publication ? Describe how it helps the readers in adifferent, unique, cheaper, quicker or any other way.Above all bring out why your story is of benefit to theeditor's readers. If he cannot identify the benefits youbring, he will not use your story !Step 5What you need to know about news editors and directors.The first is they are very busy people. They literally havethousands of things to do and they have to make many andquick decisions often on limited information.The second is they know why you are writing to them. Theyknow you are looking for free publicity.What does this mean for you ?Firstly, your Press Release must quickly and clearly point out the benefits of your product. There is no room for fluff or padding. Get to the pointquickly.Secondly, do not write about yourself, your opinions, orviews, in the article. If the editor decides to use yourcopy, he will contact you for a biography. Stick to the facts about the news item. Thirdly, never round on an editor demanding why your Releasewas not used, or used in a different format. This will getyour name marked and future submissions from you will bebinned un-opened. Treat editors with respect, after all they are giving you access for FREE to huge circulations, and they will treatyou with equal respect. If you take the time to learn what the editor and hisreaders want, and if you provide it in a readily useable format, then you will get your Publicity Releases published more often than not.Step 6Timing the Press Release.For some products and services, particularly seasonal onesyou need to ensure your releases are sent at the appropriatetime.For instance if you offer garden and landscaping servicesand products, you might want to time the Press Release forSpring.You might also be in a business where you create productsfor your market at short notice. Here you might tailor yourreleases and products to general events in the newsspotlight.For instance when employment slowdown in the economy is a"livewire" news item you might send out a Release on yourResume Writing service. One final kind of timing to keep in mind is publication orbroadcast deadline.Make sure you find out when the deadlines are and work towards getting your Release in before that cut off.------------------------------------------------------------Creating well written, properly laid out Press Releases isthe best possible way of getting FREE publicity andadvertising on a massive scale.What would it mean if you could double or triple thevisitors and customers to your web site ?Write your first press release this month and once you are apublished author, see how your business fortunes change forthe better.------------------------------------------------------------Charles Kangethe of http://www.simplyeasier.com is a leadingnew wave Netpreneur and a published author from England. The"Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.----------------------------------------------------------- Article Tags: Free Publicity, Cover Note, Press Release