How,Start,Marketing,Correctly, ecommerce How To Start Marketing Correctly And Avoid Failure

Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho

How To Start Marketing Correctly And Avoid Failure-------------------------(c) 2004 Charles Kangethe-------------------------A Problem For Marketers-----------------------Very often new marketers lack a solid success plan.Many start with high hopes and great expectations, but in"failing to plan, they plan to fail". Here is how to start correctly...Step # 1 - Planning-------------------Your first task is a modified SWOT analysis. * Strengths - Note your personal strengths in terms ofskills, knowledge, experience, and personality. How can youuse your strengths to give your business a competitiveavantage ? Be realistic and objective.* Weaknesses - What are your weaknesses ? What personal andbusiness skills do you need to improve on ? How will youremedy these ? * Opportunities - What business opportunities will youexploit ? For instance are you interested in sellingdigital or "real" products ? Are you going to work largelyalone or are joint ventures your forte ? * Threats - What issues do you forsee ? Identify thecompetition, consider your cash flow, think about targetedtraffic and search engine ranking etc. How will you copewith each issue ? Your next task is to create a business plan consisting of :* Financial Plan - Here you write up your borrowingrequirements, your own capital stake in the business, and general business budgets.* Marketing Plan - Detail your marketing and advertisingstrategies. Set budgets for these key activities.* Sales - Estimate sales levels and timescales when you anticipate the sales.For more details on constructing a business plan consult * An accountant* Your bank* Your local small business advisory service or* Use Internet resources such as :The small business administration for US businesseshttp://www.sba.gov/starting_business/planning/basic.html Business Plan for UK businesses http://www.businessplanning-4-you.com/businessinfo/business_plan_uk_.htmlInternational business can start athttp://www.bplans.comAbove all, your business plan must be realistic in the salesestimates and it must not under estimate your time andmoney costs.Step # 2 - Research and Find A Niche------------------------------------If planning is the "road map", research shows the"destination". Research and planning are simultaneous, parallelactivities. One is incomplete without the other.* Product Centric Research :Based on your SWOT analysis, define the business, productsor services you want to focus on. For instance if you have a strong interest and experiencein a sport, or the breeding of a type of pet, you may chooseto cater for others with similar interests.Being easier, most new marketers use a Product Centricapproach to define their business interests.* Market Centric Research :This is the difficult, but more likely to succeed, approach.It focuses on identifying clear market needs and thenfinding very specific products to satisfy those needs. This approach is based on market research techniques suchas interviewing people about their needs and then findingout how best you can satisfy those needs.With this approach you know your business will succeedbefore you commit money !Your aims in finding your niche are to :* Identify a "hungry" market* Find out the exact nature of the "hunger"* Determine how best to satisfy the "hunger"Step #3 - Create a Feature Rich, Content Site---------------------------------------------Most people will not buy from you at their first visit,even if they have previously expressed an interest.Visitors must learn to trust you, before they will buyfrom you.It takes time and communication to build trust. A content rich website is an invaluable tool for buildingtrust.Building and marketing such a site achieves two goals :* Depending on your advertising strategy, it attractstargeted traffic, and builds good double-opt in mailinglists.* It encourages "pull" marketing where customers comelooking for you, rather than the more costly "push"marketing where you go looking for customers.Step # 4 - To Be An Affiliate Or Not To Be------------------------------------------The content rich website is the top of your marketingfunnel. A mechanism for pulling in highly targeted visitorswho have expressed an interest in your product or service. This builds trust, but little hard cash.New marketers are often concerned about what to sell,real money comes from "Back End " products.* The first and easier option is to research and join goodaffiliate programs. These not only pay good money for hardwork, but they provide high quality, good value back endproducts. An excellent example of such a program can be foundat http://shmyl.com/bgz A good affiliate program, such as http://shmyl.com/bgz, notonly provides you with products, they also provide webtemplates and sites for you to use immediately.You can be marketing in the time it takes to sign up ! * The second more difficult option, but one which offers youmore flexibility and control, is to create your ownproducts. Until the end of March 2004 we are offering a FREE e-bookat our website to show you how to create your own infoproducts in less than two hours. (If you read this article after March 2004, contact us and we will send a copy of the e-book to you.)If you choose the do it yourself option, you will need tobuild a professional product web page, per product, alongwith all the merchant facilities such as credit cardprocessing required to make the site operational.Visit http://www.iprobuilder.com/14127 for the easiestcurrently available point and click, "No HTML Required",professional web site building and hosting program.Step #5 - Get The Sale----------------------Whichever option you choose, you need excellent copywriting to market your products and services.Even if you use Market Centric research, do not fallinto the trap of thinking that your market will buywhatever you show them on your product sales page. The copy must be compelling and drive the prospects totake the action you want i.e. buy from you.Copywriting is an art almost anyone can learn. However, ifyou feel your skills are not yet good enough then pay for acopywriter to do the work.Good copy can sell almost anything. Bad copy cannot sell the best product in your chosen business line.Step #6 - Mind Set------------------From discussions with other marketers, many people get tostep 5 ready to sell products, typically 6 to 9 months after setting up business. Frustration begins when sales fail to materialise andyour cash flow is more out than in !Be prepared, pre-plan and you will avoid this frustrationbecause :* Your business Sales Plan will indicate a realistictimeframe and level of sales.* Your SWOT analysis will have prepared you for businessissues as well as opportunities.The planning you carried out up front is your insuranceagainst frustration, and disappointment. It is also anexcellent yardstick by which you can measure your progress. This focuses your mind and effort on attaining smallsuccesses which build up over time into major careersuccesses.This is why it is critical to go through the planning andresearch stages in fine detail, realistically andobjectively.------------------------------------------------------------ConclusionUse this outline blueprint to create your own detailedbusiness road map and put success in your own safe hands.Guaranteed.------------------------------------------------------------Charles Kangethe of http://www.simplyeasier.com is a leadingnew wave marketer and a published author from England. The"Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.----------------------------------------------------------- Article Tags: Start Marketing Correctly, Start Marketing, Marketing Correctly, Swot Analysis, Business Plan, Centric Research