Recognition,Indian,Benarasi,Sa ecommerce Recognition of Indian Benarasi Sarees
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The famed "Pashmina" of Kashmir receivedGeographical Indication (GI) rights last year and recently Banarasisilk products joined the league along with Tirupati laddu, DarjeelingTea and Pochampalli. The other product from the state of Uttar Pradesh, Indiato receive GI is Malihabadi Dussehri mango.The Banarsi Silk Sari gets itsrecognition in the name of Banaras Brocades and Sarees.Banarasi Bunkar Samiti, an organization of banarasi handloom weavers along witheight other organizations is initiating the effort to receive the right to theBanarasi silk product. GI is a status given to certain products which isrelated to a specific geographical region or province and entitles certainqualities and privileges due to its geographical origin.The banarasi sari has been facing a lotof competition recently from saris manufactured in cities like Bhagalpur, Suratand Bangalore and the Geographical Indication is expected to cut the duplicateswhich had tagged off as banarasi. Rajni Kant, President ofHuman Welfare Association (HWA) confirmed the GI status and said "Wededicate this achievement to lakhs of handloom weavers in the region. It willnot only benefit the handloom weavers, but also exporters and consumers."Almost 12 lakh people associated directly or indirectly withthe silk industry would benefit from the GI status as this would restrict themisuse of the brand name Banarasi Sari.Banarasi sari is the finest Indian sari.The fine silk, opulent embroidery and silver and gold brocade, makes themhighly sought after. The intricate Mughal designs are characteristic feature ofthese saris, intertwining foliate and floral motifs. The Banarasi silksaris are an inevitable part of any Indian bride's trousseau. AllIndian women wear the Banarasi sari on important occasions like wedding and arecomplemented by their finest jewellery.According to the GI certificate, Banarasi silk product fallunder four classes (23-26), namely silk embroidery, textile goods, silkbrocades, silk sari and dress material. The most important aspect of the GIcertification is that no brocade or sari made outside thesix identified districts of Uttar Pradesh, India can legally be sold as Banarasi sari and Brocade. The sixidentified districts are Varanasi, Jaunpur, Azamgarh, Chandauli, Mirzapur, andBhadohi.There are mainly four varieties of Banarasi saris,among them are Organza (Kora) with zari work, Pure silk (Katan), Georgette, andShattir. The banarasi sari and brocade are divided into categories like,Vaskat, Tissu, Butidar,Tanchoi, Jangla, and Cutwork according to the designprocess.Banaras has been famous for the weaving of Wedding sari and was describedby Ralph Fitch (1583-91) as a thriving cotton textile industry. The arrival ofthe Mughal period, around 14th century, introduced the intricate designs usingsilver and gold threads and the weaving of brocades became the trademark ofBanaras. Ashok Kapoor, founder member of Eastern UP Exporters Association(EUPEA) passionately said "It is a big achievement for the peopleassociated with the Banarasi sareeindustry. In this era of globalisation, it is essential to get the GIstatus."
Recognition,Indian,Benarasi,Sa