What,About,Mobile,Normal,false ecommerce What About Mobile?

Wood handles are used in tools due to their ability to provide a good grip when holding the tool. Unlike many other types of handles; wooded handles are easy to grip do not transfer heat and are not an electrical conductor. Therefore, making I will be answering three main questions in this Emerald Passport Review for all of the tenacious Entrepreneurs that are seeking the ideal Home Based Business Opportunity. Internet Marketing has seen some tremendous growth in the "work at ho

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}A few years ago, the idea of getting 5% of your orders frommobile devices was unthinkable. But today, some companies are getting thatmuch, if not more, as reported by many presenters at the recent InternetRetailer Conference and Exhibition (IRCE) held in mid-June 2011 in San Diego.Mobile devices are quickly becoming a significant factor for companies, and theones who get it already have business development and marketing teams in placefocused strictly on mobile. Let's look at some numbers. According to Gigaom.com,PayPal is expected to do $3 billion in mobile payments in 2011. In March 2011,just three months ago, that prediction was $2 billion. PayPal processes $10million a day in mobile transactions, compared to $6 million a day in March2011. Mobile is growing, and it is growing fast.But, the majority of companies still are not in the mobile space. At a LifePicssurvey presented to an audience of online retailer executives at IRCE 2011,77% indicated their company did not have an iPhone app, and a whopping 97% didnot have a Windows Phone 7 app. 84% of the audience did not have an Android appeither, but 13% planned to release one within the next year. So, mobile is clearly relevant, as indicated by the PayPal mobile transactiondata, but the bulk of companies still are not in the game. If you move quickly,you can beat your competition to this new revenue stream that is quicklygaining momentum.Businesses can use a number of mobile strategies to drive revenue from mobiledevices. The two main strategies most companies focus on are mobile sites andmobile apps. Which is more important? According to experts at IRCE 2011, theshort answer is, "both," and the slightly longer answer is, "itdepends on your industry." Let's start with apps. Most companies should have an app at this point, orshould be thinking seriously about developing and releasing an app this year. Thetop two platforms are iPhone and Android. People can argue all day about whichis more important, but neither are going away anytime soon, so make apps forboth. Apps do a number of things for your business. If you provide thetechnology, they allow users to place orders and drive business to your company,no matter where the user is at the time. Apps also keep your brand top-of-mindfor consumers and establish trusting relationships with customers. Your brandis always in their pocket when they have your app installed.Mobile sites are typically less playful than apps, but they still allowconsumers to connect to your company from anywhere to take action, whether itis placing an order, sending an inquiry, or just browsing products andinformation for a future transaction.Also, PayPal isn't the only option in this space in terms of mobile transactions.You can integrate a PayPal checkout option if you want, or use other providerslike Google Checkout. Or, you can let people browse products or services viamobile apps or sites, and add items to a cart or mark them for later viewing. Then,people can come back to your site on a computer and complete the order. You canalso let people place orders on mobile devices and let them pay for the orderwhen they pick it up, which drives both orders and foot traffic.Apps and mobile sites need to make things easy and convenient for users. Forexample, our company, LifePics, releasedapps on all three major mobile platforms this year: iPhone/iPad, Android, and Windows Phone 7. Theapps allow users to take photos and order prints to any of about 15,000 storesin our network, and pick up the prints in an hour. Before these apps, people onthe go did not have an easy way to take and print photos without having to fireup a laptop, upload photos, and place an order. Now, they don’t even need acamera or a computer; they just use their phone. Think about how you can makeyour customers' lives easier, and design your mobile sites and apps with thoseideas in mind. If you can give users a little more convenience in their dailylives, and give them a fun experience in the process, you will be rewarded withhigher order volume via mobile devices.