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Themarketing sector is infested with the most lethal combination of money andfame. One incomplete without the other and executives in this field areambitious and driven to the path that is built on monetary pleasures. Luxury isnot an asset any longer, it has become a necessity. With desires based onmoney, people are on a perpetual lookout for opportunities to double theirincome. With the introduction of multi level marketing, the public sector wasblessed with what it wished for. The MLM enterprise started on a small scalebut its fame grew with every growing day. People released a way to enrich theirlifestyle and hence triggered a start for a revolution in the marketingindustry. The MLM companies rose to the top encouraging people to join the businesswith a promise to succeed. MLM enterprises was not a money making firm conningpeople on false pretences as mentioned in the articles on questnetfraud,in fact they were using an innovative idea to help people. The enterprise built its foundation on personalgrowth, stability and distribution of business ethics with a touch of humanity.Humanity is a strong word to use to portray an enterprise but the MLM systemfunctioned on the quality of helping others to help oneself. In this system,the member enrolled into the company as an individual but as she referred thecompany to her acquaintances and relatives, they joined the business as herdown lines. In order to succeed she had to help her lower links do the same,and the chain continued. As the number of members increased, the MLM enterprisewas speeding up the ladder of ultimate glory. The simplified proceduresmentioned in the business plan and the effective mechanisms proved to be theunderlying success of the enterprise. The articles on questnetfraud hit the internet and then the downfall began. The news about questnetfraud hit the media channels and the websites were loaded with articles ofthe same. The MLM companies following a similar strategy faced the same trialsand tribulations. All hell broke loose, and the people were hesitant to enrolin the enterprise. Speculations questioned the credibility of the enterprise.With the numerous allegations and accusations, the enterprise started crumblingand the functioning on the whole was bought to a temporary standstill. Doubtclouded the vision of the potential prospects and they refrained from joining. Investigations were carried out to uncover theallegations of the questnetfraud. The findings revealed that the speculations were a result ofrival companies expressing their jealousy and disgruntled members avengingtheir failures. With the intent of tarnishing the image of the enterprise, thetwo groups joined hand to do so. Once the truth was out, the MLM companies sworeto contemplate over the matter and find a way out of the mess. They started thefunctioning of the enterprise and began their marketing strategies using thesame tools of direct transactions and networking. They determination to redeemtheir lost glory is still an ongoing process but is certainly on the rightpath.
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