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Bingois enjoyed by millions of people around the world. To the player, thegame is a form of relaxation and entertainment and the hours spent atthe online playing site are for this purpose. To the bingo siteoperator, bingo is a business. Online bingo sites are for profit forms of business and are agrowing part of the online gaming industry. The first online bingosite appeared on the Internet in the mid 1990s and since then theindustry has grown tremendously. Now there are more than three hundredonline sites in the United Kingdom alone and hundreds of others on theInternet. New sites are launched each month and existing operatorsoffer their sites in different languages as they expand into differentnational markets. Not everyone speaks English so offering the site indifferent languages and currencies makes it more user friendly forinternational players who can play the games and take part in all ofthe activities in their own language. Accommodating the internationalplayer is a good marketing tactics and is necessary for growth andexpansion into new market. The bingo operator operates in anincreasingly competitive market and must compete with other bingobusinesses to attract the new customers. While doing this, they mustretain their existing customers. They need a large base of activeplayers to generate the necessary revenue stream and to grow theircustomer base. There are different ways to do this. Bingooperators can advertise to make their brand name known. This is a goodway to attract new customers to the site. In the United Kingdom thebingo business must be licensed in a jurisdiction that is included onthe White List of approved jurisdictions. If they aren't, they aren'tallowed to advertise. When the advertisement attracts the visitor tothe site, there are welcome bonuses and special offers to entice thevisitor to join the site, and these bonuses can amount to hundreds ofpounds, depending on the site. These bonuses represent a cost to thebusiness, but if they succeed in attracting new customers who becomeactive players, they generate a revenue stream. This is why thewelcome bonus is such a good marketing tool.Extending depositbonuses to existing players, along with loyalty programs are tools toretain existing customers. The bingo operator wants his site to offerexciting entertainment in order to attract and retain customers and togenerate revenues for the business.
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