The,Economics,Free,Shows,You,c entertainment The Economics of Free TV Shows
Music is a vast sea and there are lots of singers in the world who earn so much fame because of their singing, voice and style and Rob Thomas is one of them. He is one of the best singers whose songs become very popular and he has great fan Know your event objective. If the aim of the event is to educate people then the entertainment is not the key element of the event. You would do better to use some light form of entertainment during the break to help attendees unwind and rel
You caught up and got carried with the story right away. Youfollowed the hero to a dark place, an abandoned room where someone wasbrutally murdered by an unknown assailant.Suddenly, there was anunmistakable sound of hurried footsteps from somewhere. Both you andthe hero looked at where they came from. And you winced, and yougroaned.On the TV screen, two Chihuahuas are seen dancing alively cha-cha while singing the tasty goodness of delicious nachos andfajitas of Tito Pancho's, a local Mexican deli.You did notexpect a commercial at that moment of extreme anxiety. You shrugged,and knowing that there will be others coming after that, you thoughtyou'd want to take a bite at your snacks.You then discover thatwhat you have are nachos, and looking at the wrapper, you suddenlyremember you ordered them all from Tito Pancho's.CommercialsSincethe first TV commercial (a Bulova watch) debuted in July 1, 1941 duringa game between the Brooklyn Dodgers and the Philadelphia Phillies,television advertising has come a long way to becoming a50-billion-dollar-plus industry that it is today in the U.S. alone.Theflowering of the television industry began in the 50s when affordableTV sets made it to American homes. At that time, free TV shows areusually paid for by one sponsor, just like how they did it on radiobefore. Philip Morris solely sponsored I Love Lucy. Most of thesponsors incorporated their company's name into the shows (ColgateComedy Hour, The Firestone Hour).Later, the costs of producingthese free shows grew. In turn, the advertising costs became moreexpensive. Single sponsors couldn't shoulder these costs alone andthese free shows took in multiple sponsors. Commercials also becameshorter and shorter.One thing was obvious, though.Televisionnetworks (who own the stations) derived their main income from the saleof airtime to advertisers. These are the time slots allotted tocommercials within the free TV programs shown to the public.Today,with nearly a third of television airtime allotted to commercials andstation plugs, free TV shows only look that way. In truth, they are allunderwritten by advertising.Advertising CostsFromthe outset, the costs for sponsorship kept on escalating as these freeTV shows kept attracting more viewers. This is also caused in part bythe ever-increasing reach of these shows, made known in real numbers inthe weekly surveys of the programs.For an idea how much these adexpenditures are, last year's placement cost of a 30-second commercialon the top-rating show "American Idol" is $780,000. In 2007, the goingprice for a 30-seconder in the Super Bowl is a whopping $2,600,000. Andall these rates are only good for a one-shot run of your commercial.Some Advertising DevelopmentsNowadays,advertisers invest in "product placements", with their productsactually seen on the shows, aside from the exposure in their owncommercials.In sports shows, product or company logos are placedwhere it is prominently seen by the viewers (boxing mats in boxingbouts, fences in football matches, etc.). In story situations, theactors drink their soda with the brand names prominently displayed. InStarsky and Hutch, Ford Motors reportedly paid a fortune to have themain actors drive a Grand Torino.CriticismsCriticsvoice out their concerns on the "deteriorating qualities" of theproduction values of free TV shows. It is said that television networkswere not really concerned whether their shows are good or bad, butcaring only on one aspect: whether these shows are highly-rated or not.Inmore of their own words, "...the viewer is reduced to a different butequally precise number - the exact price the station or network willcharge the sponsor, that is, how much the sponsor is willing to pay toreach any single viewer."As a viewer, do you enjoy the free TVshows you watch? Do you have complaints on the advertising playedduring the show you're watching? Article Tags: These Free
The,Economics,Free,Shows,You,c