How,Promote,Your,Music,Career, entertainment How To Promote Your Music Career And Build Your Music Fan Ba

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Are you trying to find the best way to promote your musicand gain a huge following of fans? This is a major concern for the majority ofmusicians; both for those who are just starting their music careers and forthose who have been in the music business for a long time. There is no doubtthat having a major following of fans for your music is crucial to big and longlasting success in the music industry.However, the truth is that there is no all encompassinganswer on the topic of how to promote your music. This is because you or theband you are playing in are likely facing many unique challenges that wouldneed to be overcome before you could gain more fans and effectively promoteyour music. The good news is, whether you are just starting in the musicbusiness or are a seasoned pro, being able to get more music fans and promoteyour music really comes down to reaching the following three goals:1.   Youhave to get more people to check out your music.2.   Youneed the people who check out your music to give you some kind of support(either by buying your music, coming out to your shows, purchasing productsyour release, etc.)3.   Youneed to turn your fans into FANATICS to where they will tell others (on theirown) about how great you and your music are.No matter what it is that you are trying to achieve in themusic business, the three goals mentioned above will apply to anything you doas long as you are trying to develop a strong relationship with your fans.These goals may all seem to be separate from one another;however, they are in fact all connected. Once you are able to achieve successwith any single one of them, you will greatly improve your chances for successwith any of the others. As soon as you truly ‘get’ this basic truth, you willfind it much easier to be productive in your efforts.In order to achieve great success as you promote you musicto your fans, you must learn how to think in a strategic manner rather than justtaking inconsistent and isolated actions (a mistake that most musicians andbands make). Instead of trying to find a general formula that you can apply tohelp you get more fans for your music, you need to begin thinking in the samemanner as most professional musicians. While training other musicians tosucceed in their music careers, I help them understand how to find creativeideas that they can apply in their own music career in order to quickly gainmore music fans. Once you gain the ability to think this way in your own musiccareer, it will become much easier for you to overcome any obstacles that standin the way of your promotional efforts.To illustrate what I mean and give you various steps (thatyou can take right now to get more music fans), here are some quick and easythings you can do to accomplish all three of the music promotion goalsmentioned above. However, before I discuss this in more detail, you will beable to get much more benefit from reading this article if you take the time (rightnow) to assess your current understanding of how to attract music fans. Takethis free test on how topromote a music career now before you read the following sections of thisarticle. Open a separate tab in your browser now, finish the assessment andthen come back when you are done.Now that you have measured your current music promotionabilities, I am going to show you a few ways to promote your music. While youare reading, try to think creatively and focus on the ‘style’ of thinking thatmakes up the foundation for these ideas rather than just the ideas themselves.This will help you to better understand what makes them effective and how youcan use them in your own music career.Promoting Your MusicObjective: Get more people to hear your musicSolution #1:Release music with other musicians on a compilation album. While releasing acompilation record with other artists, you not only release your own music, butthe songs of others. This is important because once you do this you are able topromote your music to both your fans AND the fans of every other musician onthe record. Remember, your main objective here is not necessarily to make a lotof money; but to utilize the album as an inexpensive tool for gaining much moreexposure to new fans than what you would gain on your own. Later on, you canget maximum leverage out of this by promoting your own records, products ormerchandise to your new extended network of fans. This idea of using one actionto produce MANY benefits is one of the many success strategies that I trainmusicians to use in my Music Careers Mentoring Program.Solution #2: Worktogether with other musicians locally. Instead of considering other localmusicians to be your competition (for gaining more fans), work together withlocal musical artists of a similar genre to help you gain access to largeramount of fans who are interested in hearing and seeing you play music. Onemethod for achieving this is to work with another band to perform at the samevenue in an effort to bring together the fan base of both bands. By doing this,you will not only improve your relationship with the owner of the venue(because you are bringing in more people), but you will have the opportunity toadvertise your music to the other band’s fan base (and them to yours). Thisidea is very fundamental, but in reality not many bands take initiative toactually go out and do it. On top of that, many bands make the mistake ofsharing the venue with other bands who are not in their target market, or withbands who do not make a strong effort to attract their fans to the venue (thustaking away the mutual benefit). One example of pulling this idea off (which isfairly common in the music business) is when a band with a small followingbecomes and opening act for a much larger band. However, if you cannot find ahighly successful band to open for you can still achieve this; you will need tosimply find a band that contains musicians who have enough ambition to takeACTION and implement this strategy.Promoting Your MusicObjective: Get your fans to take the next stepSolution #1: Makesure that people have incentive to both be a fan of your music AND purchaseyour music. Those who have mastered the ability to successfully promote musicfind ways to get their fan base to buy their music as opposed to downloading itonline for free. Additionally, they are able to take an average listener andturn him/her into a loyal fan. A great way to do this is to offer somethingspecial to people who actually BUY your music (that cannot be obtained bysimply downloading it for free). To effectively do this, it is important thatwhatever you are offering cannot be easily reproduced through digital media.This could include things such as VIP passes to your concerts, merchandise orother creative and unique items. The main thing to get out this idea is thatyou can implement a single strategy to achieve good music promotion while alsodeveloping a stronger relationship between you and your fans.Solution #2: Becomefamiliar with your current fan base. It is easy to successfully promoteyourself as a musician when you can put yourself out there to those who alreadygive you their support whenever you pursue new projects in your musical career.Most musicians think that their biggest problem is a lack of music fans, whenin fact, they simply do not know who their real fans are and how to get intouch with them. Instead of contacting these specific fans, a lot of musiciansfocus their efforts on the general public. The truth is, this approach can work;however, promoting your music in this manner will cost a great deal of moneyand time. To dramatically cut down on your costs with regards to money, energyand time; make your musical promotion more effective by finding an easy way tostay in touch with your fan base at all times.Promoting Your MusicObjective: Changing Casual Music Fans Into True FanaticsSolution #1: Createunique events around your music that encourages your fans to interact with youin ways other than just listening to your songs or coming to your shows. Thereexist many different ways to do this (limited only by your personalcreativity); however, no matter what you do, your main goal should always be toexpand upon the relationship you have with your fans in order to close the gapbetween you are your fans.Solution #2: Rewardyour greatest fans with unique items and attention that casual fans do not haveaccess to. This can easily be tied together with the point made in solution #1above or as an independent idea on its own. If you want the fans of your musicto take initiative in a specific way (such as spreading your band’s reputationor music to their friends), think of things that you can offer to them thatwill really get them enthusiastic about what is going on beyond your music.When you do this, offer something that really helps to spread your band’s imageas opposed to merely offering cash or “free t-shirts”. Go the extra mile toreally offer your most loyal music fans something special.As you have read, once you take a more detailed approach tounderstanding specifically what it is that you want to do when it comes to“gaining more music fans”, it’s a lot easier to understand specifically whichaction steps you must perform to make this happen. The majority of musiciansonly think about improving their music while trying to appeal to the generalpublic, but doing this is only one aspect of musical promotion. Of course, yourmusic is important; however there are aspects of your music career that youmust work on in order to effectively get more fans for your music. As soon asyou begin focusing on these aspects, you will start to gain much greaterresults in your music promotion efforts.Start getting more fans of your music career by assessingyour current promotional skills in this free assessment on how to promote a music career.  About The Author: Tom Hess is a recording artist, touring musician and theguitar player for the band Rhapsody Of Fire. He trains and mentors musicians ofall different experience levels on how to develop a successful career in music.Visit his musician website to get free music career building toolsand read professional musicbusiness columns.