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Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Online, we have all come to respect the power of "FREE". Youknow it is much harder to convince someone to buy yourproducts and services than it is to convince them to acceptyour free gift. A report is a "free gift" that will help yourake in names and addresses, qualify the names and addressesas belonging to people interested in your products andservices, and even SELL your product!Rake in the Names!People who spend any amount of time online are being buriedin email newsletters. They receive too many "volume #243"sand "issue #652"s to read them all. Even if you offerquality content and manage to get thousands of subscribers,most of them will likely never read a single issue. They mayeven forget they subscribed before they receive your firstissue!Free reports cut through the clutter by offering valuablecontent readers only have to commit to reading once. It canbe sent IMMEDIATELY by autoresponder, so the people whorequest it will see it in their "in" box while they stillremember to look for it.Ideally, your free report will offer information ofimmediate use to your prospective clients. They will be soexcited about this information, that they will be willing togive you far more information about themselves than theywould for an email newsletter. Then they will ALL read it.Qualify Your ProspectsYour free report MUST be on a topic of interest to yourpotential clients and only your potential clients. Thisassures that the names you have collected by offering yourfree report are potential clients and not just any Joe offthe street.If you offered a free beanie baby, lots of people would takeyou up on it, but only a few would really be interested inyour products and services. If you are a tax preparer,you'll have better luck with "10 Incentive Stock OptionMistakes That Can Cost You $200,000 Or More!".SELL Your Product!This is the most important part of a free report. It mustcontain information valuable to your prospective clients,but it must also contain a pitch for your products andservices. It must explain why your readers can not afford topass up the opportunity you are giving them.Some people will call you right after they read your freereport (if it is compelling enough). It is still importantto follow up. Repeat your offer. Remind them of thedeadline. Send them at least two follow-up letters or emailmessages.NEVER delete a name unless someone asks you to. Even afteryour follow-up sequence has ended, continue to send yourprospects new offers for your products and services.For more information on how to effectively follow up withyour prospects, visithttp://www.busymarketing.com/followup.shtmlAUTOMATE!This is the best part of offering a free report. It can becompletely automated. Using a follow up autoresponder, likehttp://www.getresponse.com and those reviewed on my websiteat http://www.busymarketing.com/aweber.shtml , you can haveyour free report AND follow up messages sent wheneversomeone fills out the form on your website or sends an emailto your autoresponder.You won't have to write a new article, and you can continueto use the same free report and follow up letters as long asthey remain accurate and effective. All you have to do ispromote it. I offer plenty of ideas on how to do that athttp://www.busymarketing.com/marketing.shtml and add morethrough this newsletter almost every day! Article Tags: Free Report
Witness,The,Magic,FREE,REPORT,