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If youve spent anytime online browsing through salespages, then you know the familiar face of thetestimonial. But how the heck do online marketers getpeople to scream praises for their product? Im aboutto let you in on the secret.But first, I want you to understand testimonials, andwhy theyre one of the most powerful sales generatingtools you can get. When you visit a website that sells something, yourdefenses are automatically on high alert. Youre downright skeptical, and dont believe a word that thesales letter is telling you.But then, the sweet refreshing voice of someone thatsactually bought the product. You read how they wereskeptical at first, just like you, but now theyve gotthe product in their hands, read it with theirdisbelieving eyes, and can tell you from their ownexperience that its everything and more that theyvebeen looking for.Isnt that reassuring to you, the consumer? The words in the sales letter start to weigh withtruth, and you read a few more testimonials thatconvince you that everything youve just read is thecomplete undeniable truth. And isnt that our jobanyway? To convince the reader of our sales materialsthat we are telling them the truth, and that everypromise we make is fact, not fiction.Now that you know how a testimonial works, and whyits imperative to have them on your sales page, Iwant to show you couple of methods that can assure youhave great testimonials for your own product.One technique to get instant testimonials is to offeryour material for free. Yes, I know, you didnt createyour fantastic product to just give it away. But thisis a practice that will make you more money by justgiving away a few copies of your product.So who do you give it to? I recommend setting up a temporary website wherepeople can download your material for free. Explain inyour sales letter that the one reason theyre gettingthis material for nothing is that theyre expected togive a testimonial in four days. After you have your trial website up, start to notifypeople of your offer. To get some testimonials thatreally pack a punch, contact e-zine editors andwebmasters in the same field as your materials. Sendthem a sales letter with your offer, and direct themto your website for their free download.Your best testimonial will come from those respectedin your field. By targeting webmasters and e-zineeditors, youre getting words of acclaim from some ofthe best. And youll want to tag on the authorswebsite address below their comment to let readersknow that the remark did in fact come from an expert.Offer your promotion to as many editors as you want.Some wont respond to your deal at all. Others will,but youll never get a comment from them. And you mayneed to consider that some of the editors wont likeyour material, and while they might write you acomment, it wouldnt be one youd consider using onyour site.Although youre giving your materials away for free, agreat testimonial will sell 10 times better than notestimonial at all. It really is a small handout whenyou consider how much the right comment from arespected authority will increase your sales. Justwork on creating a quality product, get some freecopies of it into respected authorities hands, and therest of the chore of getting money making testimonialswill take care of itself.Another method of getting testimonials is to ask yourfriends. Let them read your materials, and write acomment on what they think. Encourage them to behonest. Dont try to coax them into writing somethingthat they dont feel. You want a real quote thatpotential customers can relate to.Using these methods can secure you some really greattestimonials that will help you sell more product.Spend a little time on it, and youll soon see hugefinancial rewards for your efforts.
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