amp,#34,SENIORS,DOMINATE,THE,C marketing "SENIORS" DOMINATE THE CONSUMER MARKETPLACE
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
There are now more Senior Consumers than Baby Boomers,Young Adult or Teenage consumers in the marketplace.Seniors control 79% of America's Financial Assets.Seniors spend $14 BILLION on gifts for their grandkids alone!When you think of "senior citizens" do you think of Uncle Miltysitting in his flannel robe, watching endless reruns of Jeopardyand shouting the answers at the TV?WRONG.George W. Bush (the President) is a senior. So is Harrison Ford.Arnold Schwarzenegger is one and even Hillary Clinton is too.The fact is that every 7 seconds someone in America turns 50.That makes seniors the fastest growing segment of the population.What makes the over 50 crowd so special is that they have moneyto spend ... and they're eager to spend it. On average, they haveover 26% more disposable income than other consumers, makingthem the most affluent consumer group in the land.What do they spend their money on?* They buy 43% of all new cars.* 60% purchase home remodeling products & services* Women over 50 spend $21 billion on clothes annually* They dine out 4-5 times per week* They account for over 78% of all leisure travel spendingPlus, seniors visit malls more often than any other age group.And they're not just power walking while they are there.Retail sales appear to be slowing down. While the blame is beinglaid on recession, 9-11 and bored shoppers, the real reason for thelackluster sales results is that companies are still focusing on the"youth market" instead of the lucrative 50+ market. The fact is thatthere are more senior shoppers than boomer or young adult shoppers.Companies need to "See the Seniors" if they want to see theirsales and their profits soar.
amp,#34,SENIORS,DOMINATE,THE,C