WHAT,MAKES,MARKET,amp,#34,HOT, marketing WHAT MAKES A MARKET "HOT"?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
As online marketers we are always looking for the "hot" market.We want to be where the action is. We want to sell to who isbuying and we want to do it right now!But what defines a "hot" market? After the recent dot com crashand burn we just witnessed, perhaps it is time to re-evaluatewhat's hot and what's not.First, a hot market is one where people *can* buy. If you've beenselling for more than two weeks, you have encountered that personwho really wants your product, they just can't buy it. Wellintentioned though they may be, they don't take intentions at thegrocery store. In a hot market, people have money and will spend.Second, a hot market is one where people will buy the way yousell. If you have the greatest widget in the world, but peoplewon't buy it because they are afraid of buying online ... you'llend up with a garage full of widgets. In a hot market, peoplewill buy where and when you are selling.Third, a hot market is one that will keep growing. As marketerswe work very hard to test our ideas and prove our theories inorder to find what works. The reason we do this is so that, whenwe find the right formula, we can roll it out to the masses. Tosucceed in this, there have to be masses to roll out to. The bestdefinition of failure is to get an increasing share of ashrinking market. In a hot market, the market potential isgrowing.Once we clearly define our market, making sure it's a hot one, wecan begin with confidence to build marketing strategies that willensure our long term success.
WHAT,MAKES,MARKET,amp,#34,HOT,