Customers,Not,Clicks,received, marketing Customers Not Clicks!
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
I received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online only three months!Here's what I thought: "This guy's got to be doing something right".Wrong!Sure, he was getting the hits. He had nearly everytraffic-producing tool ever imagined. Here was thesites flaw. It didn't motivate. It contained nothingthat would ever motivate a person to make a singlepurchase.I sent him an email and asked how business was going.His reply was surprisingly candid. "I'm getting lotsof traffic, but not making much money!"The problem was in his approach to marketing. His aim- like that of so many other online entrepreneurs - wasto attract clicks, not customers. The problem is thatclicks don't make purchases - customers do!How do you attract customers? Here are threeindispensable steps that you MUST follow....A VALUABLE PRODUCTFirst you need to represent a product of true worth andvalue. If you can create you own product, that's best.If that's not a possibility your next best bet is torepresent another person high value product!How do you determine the value of a product? Here isthe first and greatest rule of thumb.Do you use the product? If it is the latest andgreatest herbal supplement, do you actually use it? Ifit is a book, have you read it? If it is a softwareprogram, do you use it?Think about it! How can you really endorse the valueof a product if you don't believe in it enough to ownit and endorse it?TARGETED TRAFFICThe next step is to think in terms of quality notvolume. Pay close attention! The number of hits onyour web site does not matter. What matters is thequality of those hits! You need to attract people whoare interested in what you are selling. That's thecentral difference between a click and a customer.We are care givers to both a dog and a cat. I love thedog. My wife loves the cat. Now if I have the besttasting new doggie bone ever developed, I wouldn'tmarket it to cat lovers. I need to attract dog lovers.If you were selling a dog bone, wouldn't it be betterto have 5000 dog lovers visit your site than 50,000 catlovers?There are dozens of techniques available for targetingtraffic, especially via search engines and directories.Learning how to properly craft your title page and metatags will certainly help. It will also be beneficial topurchase targeted traffic through some of the better"pay-per-click" services such as Goto.com.A KILLER SALES LETTERThere is one more piece of the puzzle that's missing.The Internet is filled with thousands of sites owned bywebmasters who represent great products. Many of thesewebmasters have learned the fine art of targetingtraffic. Nevertheless they are still not making manysales.The problem is that their site just doesn't sell. Assuch, it is just wasted cyberspace. To succeed onlineyou must learn how to write "CASH PRODUCING" text! Youneed to learn the art of writing a killer sales letter,geared toward the customers needs. Without this skillthe best you can do is attract clicks. You'll neverconvert them into customers.Follow the above steps, and you're already on your way!
Customers,Not,Clicks,received,