MARKETING,BASICS,amp,#58,Gathe marketing MARKETING BASICS: Gather it all up!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
So, you've bought into an affiliate program, and you're ready tomake some money.Ok then, now what?First, realize that successful businesses start with successfulplanning. You can't just hop around blindly and expect things tohappen for you. You have to search out the information, tools,and promotional ideas you're going to need, and gather them allup. You have to make some initial decisions, set up a marketingplan, and continue with further education.THE BASICSDepending on how long you've been on the Internet, you mayor may not need to go through these initial steps. However, youcan't simply skip them. This is the foundation for yourorganization. Take a look at the following categories and relatethem to your own needs. These are all important steps that willset a sound foundation for your success.Email -- How many accounts do you need? Do you want toseparate personal, business, ezine, and advertising emails, orjust sort them out daily in one account?Web Hosting -- Are you going to rely solely on your affiliateweb sites, or do you need your own site for promoting groupsof programs, or an ezine, or e-books?Domain Name -- If you are going to get your own site, do youhave a good domain name picked out, one that will reflect yourbusiness, and be unique among the others? Have you checkedto see if your chosen name is available?Web Design -- Are your going to design your own web site,or pay to have it done? Do you have an html editor? Do youneed to learn more about html?Auto Responders -- Do you need an auto responder? If so,how many? Where can you get them?Affiliate Programs -- Do you want multiple programs to bringyou income, or do you want to just focus on one or two? Doyou want different programs to relate together, or coverseparate markets?PROMOTIONAfter you've gone through the basics and made your decisions,it's important that you waste no time before you start promotingyour business. Don't expect things to just happen. Sure, thereis a large market, but you're not the only one in it. There isheavy competition out there.First off, though, you'll need to make decisions about thedifferent ways you can promote. Go through the list below, anddecide which ones you want to work with.*FFA/Classified Sites*Opt-In Lists*SafeLists*Search Engines*Ezines*E-books*Bulk Mail*Discussion Forums*Lead Generating Programs*Your Own Affiliate Program*Offline PromotionKeep records and keep track of what works for you and whatdoesn't. You're not going to be a whiz at everything right off,but you can make progress as you learn. Keep a file of the sitesor ezines you use to promote. Keep it where you can find iteasily without having to search through a bunch of old emails toget the URL's again. Even keep track of the things that didn'twork for you, so you won't forget later and waste time andmoney on them again.EDUCATIONYou don't know everything. I don't know everything. Youabsolutely have to keep learning and progressing. Don't let ittake time away from your promotional efforts, but schedule timeto read up on your market and marketing tactics. Know yourproduct well. Think about where to find others who may beinterested in it. Always be looking ahead for better and moreefficient ways of promotion. Make a continual effort to 'gatherup' the information you need.Look for other sites and programs that have good informationgathered up already and take advantage of them. You canoften benefit greatly from the work of others. Hey, if they areoffering it, take them up on it! Anything that will save you timein the gathering process can put you further ahead toward yourgoal of making money that much quicker!Set up the BASICS, continually work on PROMOTION,and further seek to EDUCATE yourself to do it all better.Gather it all up and organize it to work to your advantage.
MARKETING,BASICS,amp,#58,Gathe