amp,#39,All,the,State,Mind,Tod marketing It's All in the State of Mind!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Today I am going show you exactly why some your customersmay not be buying from you, and what you can do to gain their business.What State are Your Customers in?Arizona? New York? Motivated? Drowning in Debt? Ready toMake a Change? Ready to Start Their Own Internet Business?If you don't know what state of mind your customers are in,you may be marketing in the wrong Zipcode!Marketing on the internet can be very volatile. One day youmay make a ton of sales, and the next day you may get nothing. Sometimes I send my newsletter out and wonder if anyone isreally reading what I am writing.Then I will generate some great sales, get some positivefeedback from subscribers who really appreciate my newsletter, and all is well. Hey making sales on the internet gives mea great rush. Who says money doesn't make you happy! You've heard the famous quote: "I've been rich and I've beenpoor....and rich is better!"That is why consistently putting your message out to yourcustomers is a must. This is the only way to catch them onthe day that they are ready to buy.When you make a sale many variables have to be in place andthey differ for every customer. Customer A responds to yourad, likes the product, has been looking for that type ofproduct, and has the money for that product, and has decided to buy that product because of the perceived value of theproduct that you are offering. Any step along that pathcan avert the sale.To make the sale you must have:Right Market: Targeted CustomersRight Ad: Gets the customer to seek more infoRight Product: Fulfills a need that the customer hasRight Price: The customer has decided to buyRight Time: The customer has the money and wants theproductBingo! You just made the sale.However, just because the customer does not buy today, doesnot mean that they are never going to buy. It depends alot on what is going on in their life.Case in point. Spring is coming, people are starting tothink about summer clothes and swimming suits. Maybe they have acquired a Dot.com butt this winter. An ad comes out on TV about a fitness system that can re-shape your body in as little as 12 weeks. You see the before and after, you seehow this changed the person's life. You are sick of beingoverweight, and you need to take action now! BAM! Theyjust got the sale.But why wouldn't people buy right now? May be they don'tneed to lose weight. Maybe they do, but are in denial. Maybe they don't care. Maybe they are not ready to make the changes right now. Maybe they don't have the money. Maybe they just lost their job. Maybe they don't believe the product will work. Maybe they just figured out how much they owe in taxes this year. Maybe they forgot to write down the telephone # or URL. Maybe they just got their VISA bill and are "Not Going To Buy One More Thing!"People buy now because you offer a solution to theirimmediate problems.So Maybe:Their Boss is a jerk and they are ready to start their ownonline business right now. Their listserver just crashedand they have to send their newsletter out tomorrow. Or maybethey are ready to create their own info product. Maybe theyneed a reliable webhost right now. Maybe they are ready to loseweight right now. Maybe they are ready for your productright now.You never know when your customers are going to be ready tobuy. But you can always be ready to sell. Get your products and services in front of your targeted customers consistently and it will pay off. Test and Track your advertising efforts very closely so that you can give your customers what theywant. Find out for yourself what they want, and give it tothem.
amp,#39,All,the,State,Mind,Tod