How,Increase,the,Power,Your,Te marketing How to Increase the Power of Your Testimonials by 500 Percen
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are you using testimonials in your marketing? If not, youare missing one of the most successful forms of marketingever used. Adding a testimonial to your current marketingmaterial can not only increase your sales, but moreimportantly, increase your credibility!Adding testimonials can greatly increase the power ofyour marketing program, if done correctly. Done correctly?How hard can it be to add a testimonial, you say? Read onand learn how you can increase the power of your testimonialby ten-fold and avoid the most common marketing mistakemany top oline sites make.Browse around some of your favorite websites and see howmany testimonials from satisfied customers are prominentlydisplayed. I bet many of them are lacking the most importantpart. Contact! How many times have you come across a pagefull of testimonials that are listed like the followingexample: Great products and services! I will recommend you to everyone I know. Your services are fantastic. D.S. - Wilkes Barre, PAWow, that's believable...Not! Who is D.S. and why should Ibelieve this person? When you are using a testimonial on yoursite, or for any form of marketing for that matter, includeas much information about the person as you can.How much more credible do you think the above testimonialwould be if it had the full name, email address and URL, if available, of the author? Ten times or more! If you are concerned about people blasting your customers with email asking about your business, don't be. Most people will not bother to email them. Just the fact that they could is all the support your testimonial needs.When you receive a testimonial from a customer or a happyvisitor, respond and thank them! Ask them if it would be okay to use their kind words on your site. Be sure to tell them you will give them full credit for their testimonial with a link.Leery about asking for your customers' permission?Most people will be glad to let you post their testimonial. In fact, I bet most would appreciate the link. Always ask before posting comments on your site or including them in your marketing material.You will be surprised at how far a testimonial can go in the eyes of your prospects. One great bonus is the fact that there is absolutely no cost! Nothing beats a personal recommendation.I hope you re-evaluate your use of testimonials and if you have never used them, start. They could make you rich!
How,Increase,the,Power,Your,Te