The,Hypnotic,Power,Confusion,D marketing The Hypnotic Power of Confusion
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
"Did you walk to work or carry a lunch?"Huh?My father asked me that question more than 25 years ago. Istill remember it. Why? Because it's a ridiculous question.A famous comedian in the 1950s used to ask people, "Got abanana?" The question might make sense if asked in the rightsituation, but he asked it everywhere. I've forgotten the nameof the comedian, but I still recall his question. Why? Becauseit's strange.As I write this, I am creating new business cards for myself. Idecided to add a confusing line to it. After some funbrainstorming with my girlfriend, I settled on, "Ask me aboutthe monkey."Why is "Ask me about the monkey?" worth putting on my businesscard? As with my father's question and the comedian's question,it stops your brain in its tracks. It makes you pause. It makesyou focus on ME. The theory is that once you stop someone witha confusing line, you can then implant a hypnotic command rightafter it.In other words, if I write something like, "Apples desk flydirt," and then follow it with, "Read my new ebook," the chancesare very high that you are going to want to read my new ebook.Why? Because the first line jammed your mind, and the secondline slipped into your brain while you weren't looking. I'vejust upped the odds that you will buy my new e-book. And if youdon't, of course, it doesn't matter because I never really toldyou to go buy it. See?The same thing will happen on my new business cards. Since I'mnow known as "The World's First Hypnotic Marketer," I wanted astrange, confusing line on my new card. When someone sees, "Askme about the monkey," and then asks me about the monkey, I cansimply point out that I practice hypnotic selling and I just gotthem to do what I wanted.The Japanese practice this "hypnotic confusion," but probablyunknowingly. A friend of mine who flew to Japan reported to methat the English phrases on all the Japanese products werebizarre. A tube of toothpaste might say, "Green days you notsing." A box of cookies might say, "Wood above fish."How can you use this secret right now? Don't be afraid to beconfusing. People tend to sort out whatever you say anyway andmake sense out of it using their own terms. If you aredescribing your product in great detail, be willing to toss insomething odd. It may increase sales.If not, swirl up! Article Tags: Confusing Line
The,Hypnotic,Power,Confusion,D