Finding,Your,Target,Market,the marketing Finding Your Target Market on the Web
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
One of the most common questions people new toInternet business ask is, "Where do I find mytarget market?" Most of these people know exactlywhom they want to sell their products/services to,but they have no idea where to find them on theInternet.Most of the people selling online are offering agood product or service, but many of them aren'tmaking any sales. Whats the problem? Its nottheir product. Its their marketing, specificallywhere they are marketing.Hundreds upon hundreds of Internet entrepreneursare making the very same mistakes every single day.They are under the impression that placing theirURL on FFA link pages and submitting to billionsof search engines will attract tons of ready tobuy shoppers to their website. Could they be morewrong!?These tactics are kind of like trying to sell iceto Eskimos. They have no need to buy ice when itsall around them. The same is true for most of thepeople who are attracted to these websites. Theyhave no need for whats there.So how do you find your target audience? First ofall, you have to think like them. Put yourself inthe place of your customers. What do they want?Where will they go looking for it online?The obvious answer is search engines. Yahoo! isn'tthe most visited website on the Internet for nothing.But unless youre willing to spend months just tryingto get a top ranking, or pay someone big bucks to doit for you, this isn't the best way to find youraudience.Okay, we've ruled out search engines as the bestplace to find your target market. Whats the answerthen? Ezines and newsletters.Why ezines and newsletters?Why do people subscribe to an ezine? Theyreinterested in whatever the topic of the ezineis. If its about Internet marketing, then thereaders are interested in Internet marketing.If youre marketing products designed for Internetmarketers, what better place to advertise than ina publication with a subscriber base made upcompletely of Internet marketers? All of themare potential buyers. No longer are you tryingto sell ice to Eskimos, but to desert nomadslooking for ice!Advertising in ezines and newsletters is veryeffective and it works! There are millions ofsubscribers around the world who are receivingezines on a regular basis because they areinterested in hearing what the publisher has to say.So how do you place an ad in an ezine targeted toyour audience?First you have to find an ezine whose topic matchesyour target market. There are several searchabledirectories online that list ezines organized bysubject matter. These directories usually listcontact information, advertising rates, andcirculation. Try out one of these:http://www.lifestylepub.comhttp://www.ezineadsource.comSo check them out, find a targeted ezine (maybethis one?), and place an ad! You'll be amazed atthe number of buying visitors who drop by yourwebsite.
Finding,Your,Target,Market,the