The,Secrets,High,Traffic,Sites marketing The 3 Secrets of High Traffic Sites

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

It seems to be in vogue these days to downplay theimportance of web traffic. It's popular (and perfectlyvalid) to say things like: "Traffic is worthless if youdon't turn it into money." Excellent point, but this assumes that you actually havesome traffic to begin with. Each step of the InternetMarketing Process is not just important - it's required forsuccess. So, let's focus today on getting traffic to yoursite, and remember: A. Getting traffic to your site is like putting gas inyour car. You can have a great engine, but it won't goanywhere without the gas. Likewise, you can have a perfectsales letter - but without traffic, it's just pretty tolook at. B. The highest traffic sites of the world do not just geta little more traffic than the next guy - they getexponentially more traffic than the next guy. For example,according to Media Metrix, AOL's network weighed in at #1,getting more traffic than any other site in the world inApril of 2001. Amazon was ranked #10. Both are top tensites... And the difference? AOL had 89,000,000 visitorsthat month and Amazon had 19,000,000. That's a whoppingdifference of 70,000,000 visitors between the #1 site andthe #10 site. Interestingly, the higher up the ranks you go, the greaterthe gap between each site. So, what's the difference? Why is it that the better asite gets, the further behind it leaves its closestcompetitor? Here are their secrets: 1. They Set Up "Multiple Streams of Traffic" Back in 1995 I observed an interesting phenomenon. I foundthat the likelihood of someone responding to your websitewas highly dependent on the path they took to get there. People may ask you "what is the conversion rate of yourwebsite," but that is really an irrelevant question. Conversion rates are meaningless unless they take intoconsideration how someone gets to your website. (Test thisyourself and you'll find it to be true.) So, I coined the phrase "All Clicks are Not CreatedEqual." For example, traffic from a site recommending yourproduct is more likely to generate a sale than traffic froma site criticizing your product. That's an extremeexample, but you get the point, right? When people discover this, their natural tendency is tostart getting picky about how they get their traffic. Whywaste your time on traffic that won't generate a sale,right? If you're paying for advertising, this makes perfectsense. However, many people mistakenly throw away trafficfrom free sources as a result. High traffic sites never throw away traffic and constantlyendeavor to set up new traffic streams. Let's take the worst possible traffic source imaginable:FFA pages. Traffic from FFA ads is extremely sparse. Tomake matters worse, this traffic is rarely the source of animmediate sale. Very little amounts of the lowest qualitytraffic in the world - yep, I think that qualifies it asthe worst possible traffic source. If, however, you have an automated FFA promotion goingthat doesn't take you any time to maintain and still bringsin traffic, should you throw it away? Maybe not... I still have in place free automatic traffic buildingsources that I set up years ago. Much of the traffic thatcomes from these free sources is of low quality, but hey, Idon't lift a finger to get it any more. Most super-high-traffic sites are constantly working onnew ways to bring in traffic - many of which are not verysophisticated at all. Even Yahoo, for example, uses alow-budget "tell a friend" script on their site toencourage people to forward articles to their friends. DoesYahoo care that anyone can do this with a free CGI script?Of course not. It's just one of thousands of trafficsources they've established. When you read #3 below, you'll realize why "low-quality"traffic may not be so bad after all... Remember, though, if you're paying for "cheeseburger"traffic, don't pay a steak-and-lobster price. Better: getyour cheeseburger traffic for free from as many automatedsources as you can. 2. They Use Viral Marketing "Viral Marketing" was the vogue buzz-phrase of 1999.Several books have been written on the subject in hopes ofcracking the code, but still very few sites are takingadvantage of this incredible concept. Viral Marketing is any type of marketing that encouragespeople to spread your marketing message around for you. Think about this - it sure would be great if peopleadvertised your product for you, wouldn't it? It beats theheck out of paying for advertising. Here's a viral marketing story for you: When I started the e-book marketing craze back in 1995with the release of "Search Engine Tactics," I promoted thebook with a very simple viral marketing scheme. Here's what I did: I put a note in the book itself that everyone was grantedpermission to give away or even sell the book on theirsites. They would benefit by giving something of value totheir visitors - I would benefit by advertising products inthe book. The people that they gave it to saw the note inthe book, and they gave it away on their sites - and soon... So, did this work? You be the judge: a. The e-book was downloaded over 1,000,000 times when welast counted in 1998. b. The e-book was noted by ZDNet as one of the topdownloads of 1999, and is the only e-book ever to be given5 Stars by ZDNet. c. Experts have since written entire books about mylittle ploy showing people how, they too, can unleash theviral power of free e-books as traffic builders. The point? Well, one simple viral marketing tactic put myname on the map. Granted, it was an unusually successfulvirus, but this was just one simple tactic... People are still giving this book away on their sitestoday, and I haven't done anything to promote it in years. High traffic sites are always looking for new ways tospread their message virally. 3. They Turn Traffic into More Traffic This is where most people blow it. Allow me to explain... Whenever I consult for businesses I always teach my"Internet Marketing Battle Plan" concept and use that asthe basis for everything we do. This lays the groundworkfor the best marketing possible. (Side Note: I very rarelydo any consulting anymore - and usually only as a favor toclose friends. I just don't have time for it - I love it,but my own Internet business is too lucrative to spend timedoing anything else.) The Internet Marketing Battle Plan is a cohesive systemconsisting of 5 unique tactics that represent each step ofthe Internet Marketing Process. All successful InternetMarketing I have encountered follows one form or another ofthis plan. Step 4 is: "A Tactic for Getting People to Come Back toYour Site." If you're selling a product on your site, remember thatmost sales are not closed the first time someone hearsabout a product. Obviously, getting people to come backwill greatly increase your chances of closing a sale. If you're selling advertising on your site, clearlygetting initial traffic to come back over and over againwill snowball your traffic. There are thousands of ways to do this, but you alwaysneed to have: a. An incentive for getting them to come back. For example, at the killertacticsjournal.com site, weentice readers to come back by offering free marketing advice each week from world-leading experts. This incentive needs to be truly valuable or it won't work. If we offered misguided advice from self-proclaimedexperts, it would not be nearly the same incentive. Instead, we offer battle tested advice from undisputedworld-leading experts like Jay Conrad Levinson, BrianTracy, Joe Sugarman, Ted Nicholas... If we didn't offerour readers value each time, they just wouldn't come back!b. A method of informing them of the incentive. For example, sign up for our newsletter and we informyou whenever this new information is available. You comeback and this starts the cycle again. Can you think of other ways to inform people about yourincentives? Use your imagination. High traffic websites always keep people coming back formore. You now have the plan - it's up to you to put it intoaction. Work on all three of these secrets every singleday and I assure you that your traffic will increasedramatically. Article Tags: High Traffic Sites, High Traffic, Traffic Sites, More Traffic, Viral Marketing, Come Back