Getting,Response,The,key,build marketing Getting Response
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
The key to a building a great Marketing Strategy is knowing how to find andfilter your prospects to finely selected customers and clients. This is notto say you can't and won't accept customers that come by any other means,but your business won't survive by relying on walk-in customers.You want to ask yourself, "Where do I find prospects"? You find them wherethey normally go. I know, what a lame answer. But, it happens to be theright answer. Many entrepreneurs don't give this simple fact enoughconsideration. A few ways to reach these prospects could be Publishing aNewsletter, Writing Articles, Discussions Lists, Direct Mailing, Chat Rooms,Newsgroups, Calling them on the Phone, Sending letters or brochures, Free &Paid Advertising, Joining Online Clubs and Organizations, AttendingConferences and Conventions, Ad and Banner Swaps, Link trades, SearchEngines and Directories, and make yourself available to help others as muchas time allows. These are just a few ideas. You have to know where to lookand who you are looking for. Remember your target group. I mean you wouldn'tjoin a technical list if you wanted to interact with prospects that weregetting married.You must qualify the prospect by making them realize that you are talkingabout them. You can find more about this in a recent article I wrote: HEY!You're Talking About Me!http://216.147.104.180/articles/data/20000501054507.shtml This articlewill offer an example of getting the prospect to realize that they should belistening to what you have to say.Once you have their attention then what? You have to get them to see thebenefit of your product or services. Here are 3 crucial questions you mustanswer to make your prospect see your benefits. 1) What exactly is the benefit of your product or service 2) How will you go about making this benefit work for them. 3) Why they will be more successful with your product or service.As soon as you have the prospect's attention, tell them the benefit (yourproduct or service) that you provide. Keep it clear, easy to understand,short and to the point. Describe your service or product in such a way thatthere is no mistaking yours will make the difference. Offer proof ofcompetence, experience and testimonials. Don't over do it. Just a littleinvites interest, too much invites suspicion.To turn a prospect into a customer you must make them an offer and show themhow to respond to the offer. There are two ways to get the response. Thehard and soft response request. The difference between them is thecommitment you require from them. A hard request might mean that they mustcommit to speaking with a representative or even committing to the productor service at that time. A Soft Response on the other hand could meangetting a free brochure. The value of each response differs as well. The CPP(Client Per Prospect) Rate is much lower from a Soft Response Request than aHard Response Request. The way you decide to go will depend on yourcircumstances. Direct sales should always close with a Hard Request. Whereasa department store would work better with a soft response. You must decideon your best Response Requests.Gaining the response is what we call activating your prospect.Important rules to calling a prospect to action: 1) Be Prepared and know the answers. 2) You must show, tell and/or demonstrate to the prospect whathe/she hey are buying. 3) You must make an offer that is too good to be ignored.A few techniques used in activating a prospect: 1) The "Free Sample" 2) The "Great Introductory Deal" 3) The "No-Risk Offer"In Closing: My goal here is to open your eyes to a process in action. Theseare just a few ideas to help you along in the process of gaining response.As always I invite you to read more of my articles on marketing tips to helpyou succeed in business. Find more of my articles at "The InfoZone", thelargest Business & Marketing Article Archive on the Internet.http://www.MakingProfit.com/articles Article Tags: Soft Response, Response Request
Getting,Response,The,key,build