The,Great,Myths,Internet,Marke marketing The 10 Great Myths of Internet Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Greetings...For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands._____________GREAT MYTH 1: Free SellsSo your hotdog stand offers something for free... what? Napkins? Great. Wow. Excellent. But remember, sell the sizzle, not the steak! So what excites you most about the napkins?Are they printed with horoscopes? Are they recyclable? Extra absorbent? Two ply? Then say so!But remember that your freebie is kinda lame and everybody kinda knows it and nobody is really forking over actual cash out of gratitude for free napkins.MORAL: Free is highly over-rated. _____________GREAT MYTH 2: All Traffic is Good TrafficIt would be more accurate to say that MOST traffic is POTENTIALLY good.If you have a hotdog stand, virtually anyone can be converted to a customer, whether they came for your ridiculously excellent napkins, clean washrooms, or snappy banter.But, if you sell '82 LeSabre windshield wiper screws, then you might want to be a little more targeted in your efforts. MORAL: Focus. Focus. Focus. _____________GREAT MYTH 3: All Businesses Should Be On the NetThe best advice I've ever given as an internet marketer was "Stay off the net." Nobody listens, of course. They know that the internet is the fabled El Dorado where the rivers run gold and cash is common as dust-bunnies. (Maybe the local bait shop owner just thought I wanted it all for myself.)MORAL: Leap before you look, quoth the lemming._____________GREAT MYTH 4: Drive Your Hit Counters Insane!Hit counters don't actually go insane... netrepreneurs do. If you want your hit counter to go insane, tell it about your childhood.Any traffic generating trick that works will stop working next week when everyone is doing it and no one is falling for it.MORAL: Tricks are for dogs._____________GREAT MYTH 5: The Great Marketing Secret!Oxymoron.In any type of marketing, if it's a secret, it's a failure... definitively. MORAL: Stick to basics._____________GREAT MYTH 6: It's Come As You AreIt's okay to work in your underwear in your partially remodeled basement as long as everyone assumes you're wearing a suit in a high-rise on Success Avenue. It's NOT okay to broadcast your slovenly habits to the world at large via ill-formatted email, poor spelling, sloppy grammar and inept punctuation.If every second line of your email breaks after the first word, we're done.You see, if I'm gonna buy a hotdog from you--a scary prospect at best--I wanna be pretty dang sure you're not a shortcut kinda guy, know what I mean?MORAL: Don't slouch._____________GREAT MYTH 7: There's No Such Thing As ExcessThere is. Caps. Exclamation points. Red. Hyperbole. Blinking... (actually, ANY blinking is excessive).MORAL: It's a hotdog, not the second coming. Settle down._____________GREAT MYTH 8: Banners WorkBanners should only be used by big companies for branding and for hyperinflating IPO prices, not by hotdog stands for traffic generation. MORAL: Banners suck. Free banners suck for free. _____________GREAT MYTH 9: Get Rich QuickThe internet is still real life. Cyber doesn't mean fantasy. WWW doesn't stand for Whatever We Want. Set up an honest business, cook a decent hotdog, pay for advertising and don't quit your day job just yet.MORAL: Get rich slowly._____________GREAT MYTH 10: Free MarketingI saved this point for last to emphasize it. Overfondness for free marketing methods is the number one killer of happy success stories on the net...But wait!You CAN send 100,000 spam-free emails a month with your own free-for-all links page, right? And you CAN reach tens of thousands with multisubmitters and free classifieds, right? And you CAN email millions by subscribing to hundreds of opt-in lists, right? And 94 million netizens WOULD swallow a little spam to get to one of your hotdogs, right?Sure! And you CAN save money by eating out of dumpsters, right?Yeah, but DO you?MORAL: Uh... don't eat out of dumpsters? Article Tags: Hotdog Stand, Great Myth
The,Great,Myths,Internet,Marke