Mr.,Geez,Back,Business,Wanna,K marketing Mr. Geez Is Back In Business! Wanna Know How?

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Are you just marketing? I mean marketing just for the sakeof generating sales? Sure everybody does it for sales.However, with the increasing online competition, generatingenough sales has become even more difficult if notimpossible.When did you last make a sale? What is your conversionratio? How far have you been successful in retaining yourcustomers? Questions like these makes majority ofnetpreneurs apprehensive. This is because most netpreneursdon't understand and practice the underlying marketingmodel, which is the key to online success.The following is a marketing model practiced by Mr. JohnnyGeez who happens to be an entrepreneur. He says:"Come up with a product and/or an affiliate program thatpays better commission, and market it everywhere. The moreplaces it will be marketed, the more people will see it andbuy it, and that will bring in a flood of sales. YeSss!"At the end of the month Mr. Geez were really in a badmood...Grrr... What the hell they think themselves? I've beenreally a fool doing all that hard work on my part the wholemonth. This is really frustrating.What happened? Asked Tony (Friend of Mr. Geez)Mr Geez: NO SALES! :( The market doesn't seem to understandmy product. I did manage to bring traffic towards my site,but still NO SALES! :( You know my product is the best ofit's kind. Just plug it in your car's engine and you'redone. Your car's gaskit will never burn out. These peopleout there are scared spending money on using such awonderful product.Tony: But why? You've been marketing your producteverywhere. Didn't you make any sales? Come on, don't telllie to me, you must have ended up with at least a fewhundred dollars in net sales, didn't you?Mr. Geez: You think I'm lying. I'm not supposed to hideanything from you. You're my best friend.Tony: But Geez I've seen your website, it's nicely designed,loads fast and above all have a better navigational system.Then what's the problem?Mr. Geez: I don't know, maybe it's the end of onlineselling.Tony: I don't think so, because I personally know somepeople who are making mega sales without putting mucheffort. How come they are doing so well Geez?Mr. Geez: That means there must be something wrong with myown marketing approach? What do you think Tony?Tony: I guess you're right. Let's find out and fix theproblem.---- End of conversation ----So what did *you* learn from this conversation? What musthave gone wrong with Mr. Geez's business? Any clue?I never like anyone to guess, but that's a critical one. Ifyou guessed it, read on, but if you didn't, start yourengine now because in your answer lies the real crux of theproblem.Okay... It's show time."Mr Geez forgot to define his market". In an attempt tosell his product, he unknowingly assumed that his productis for everyone. Now why would somebody bothers and pickhis product if he or she doesn't have a car? And if they dohave a car, why must they purchase from Mr. Geez ratherthan his competitors who are just a click away offeringsame product at a much discounted rate with superiorcustomer service?Sounds obvious!That's exactly what's happening online. Everybody isgetting onto the Internet marketing bandwagon in order tomake big sales. Considering the fact to reach millions ofpeople, marketers fail to make even a couple of sales.Here's the simplest and most important question you shouldask yourself before even thinking to put your product upfor sale:"Who is your customer?"Once you're able to answer this question, you can build astrong marketing campaign to reap out the tremendousbenefits associated with this approach. Even if you make alittle marketing effort, you'll be far better off to putthings in shape. Conversely marketing without satisfyingthis question is like catching a fly in the dark.All your marketing efforts are a total waste if you don'tfocus your target market. Coming up with a niche productwithin your customer segment is the surefire way to build afortune. What distinctive benefit your product provides? Inwhat way your product is diferent (and superior) to thecompetition? Have all your systems in place to market itwithin your designated customer segment. And all I can sayis you'll win the battle. GUARANTEED!Lessons learned from Mr. Geez's Mistake:----------------------------------------- Clearly define your market- Focus on the market first, and than come up with aproduct that quenches your customer's thirst- Good website design, better navigation, speed, guarantees,professional outlook, sales copy and testimonials are notthe *only* ingredients to make sales. Focus matters.- Even the best product doesn't sell if sold to the wrongmarket.- Never blame visitors. They are your source of correctionOh! By the way, it took just a single day for Mr. Geez todefine his market. Since that day his sales went up by1700%, and his anticipated level of profits surpassed hisexpectations for the month.Mr. Geez's Advice To YOU:-------------------------Dear fellow entrepreneur, I would like to take this humbleopportunity to present you my point of view for success inthree simple words:Target Your Market.---- End Of Mr. Geez's Advice ----Mr. Geez will be back with more stunning insights soon.Watch out!