Exclamation,Points,Are,Your,En marketing Exclamation Points Are Your Enemy !!!!
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Dear Online Marketer: Do your ads look like this?: ** Best Home Business In The Universe!!!!!! ** Earn $20,000 Your First Week!!!!!!!!! ** YOU WON'T BELIEVE THIS ! ! ! ! ** INCREDIBLE ! ! ! ! ** FANTASTIC PAYOUT ! ! ! ! !!!!If the sentences above resemble the ad copy youre using online,I can tell you why the moneys not rolling in: Youre killing yourcredibility, which kills your sales. The exclamation point is themost over-used and abused character on the keypad these days, andthe "quotation" key is getting mighty jealous. (Ill explain whatthat means in a minute.)Much in the same ways that insecure kids become bullies in theschoolyard to compensate for their weaknesses, unsure onlinemarketers are littering their sales pitches with enough exclamationpoints to declare the internet a disaster area. Tell-Tale SignIf you feel your sales pitch needs a few dozen exclamation pointsto raise the enthusiasm level, its a sure sign that your ad copyis weak and needs improving. Stating the benefits of your productwith quiet self-assurance and backing it up with concrete facts,enthusiastic comments, and real testimonials will beat exclamationpoints any day of the week. (Testimonials dont get used nearlyenough online - thats what I meant about the quotation key beingjealous.)Which of the following is more convincing to you?1) Earn $100,000 a year or more with this exciting product!!!!2) Our top rep earned $127,432 last year, and many others earnedbetween $41,489 and $105,995. This proven product almost sellsitself, and with our ongoing one-on-one help, you can do the same.Remember: Well be by your side every step of the way.(Did you choose #2? So does everyone else.)1) Our MLM is incredible!!!!!! Your downline does all the work!!!!!Most generous payout in the industry!!!! Theres nothing else likethis!!!!! Sign up now!!!!!!!2) If youre wary of MLM programs or have had bad luck with them inthe past, I understand your skepticism. MLM has gotten a bad rap fromsome fly-by-night companies selling shady products. Let me assureyou that our program is completely different from anything youve seenbefore. With our top-quality product, experienced leadership, andgenerous pay structure, we are positioned for success - especially forthose who get in on the ground floor. Sign up right now and get all thefacts immediately. If youre not convinced its everything Ive said itis and more, your membership fee will be cheerfully refunded.(Deal with known concerns - It makes your offer more believable.)As you can see from the above examples, heres the bad news: Writingwithout exclamation points requires more ad copy. (I call that bad newsbecause for the person trying to write the ad, it seems like more"work".) In fact, when I re-work an ad that is riddled with !!!!s,sometimes the ad winds up being 3 times longer than before. THE GOOD NEWSThe good news is that longer ad copy is necessary to make the pointand to make the sale, and it maximizes your chances of success.If youre still not convinced: Have you ever noticed that on yourfavorite television sitcoms you never notice the laugh-track? ...Thatsbecause youre laughing at the same time. On really BAD sitcoms, thelaugh-track can drive you crazy with its inane guffawing after every line.Thats because the lines arent funny, so the canned laughs feel forcedand remind you how bad the show really is.The same goes with exclamation points. When they naturally follow anunusual or strong statement, you dont even notice them. But whenthey follow sentences that just arent convincing or exciting, theyseem forced and actually DRAW ATTENTION to the fact that the ad doesntseem genuine or effective.The internet community is an intelligent, educated bunch. Theyre morelikely to read U.S. Weekly than The National Enquirer. They wont besold by empty hype and incomplete explanations. In addition, a goodpercentage of them have been taken advantage of through the internetbefore. Theyre wary - and for good reason. Using too many exclamationpoints is the sign of an amateur, and people want to deal withprofessionals.So go forward, be fruitful, and un-multiply.(Your exclamation points, that is!)
Exclamation,Points,Are,Your,En