How,Use,Cheap,Effective,Postca marketing How To Use Cheap, Effective Postcards To Market Your Busines

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Your marketing needs two advantages to succeed. It must getattention and it needs to be cheap enough to fit your budget overthe long haul. Marketing that blends in with ads around it or istoo expensive to do more than a few times will get you intotrouble fast.Postcards carry the day on both points. Because a postcarddoesn't need an envelope, your message has a head start whengrabbing attention. Today's bright, full color postcardspractically jump out of your prospect's stack of mail.Postcards are far cheaper than regular mail. They compare inprice to opt-in email. And you can make small, targeted postcardcampaigns that bring the results of an expensive print orbroadcast campaign.First, figure out what you want to achieve with your postcard.Are you looking for leads? Do you need to get more people intoyour store or to your web site? Are you trying to boost sales ofa featured product or service?Your postcard's main message needs to be simple and direct.Create a sentence or two that zeros in on your main objective.If you want your postcard to get people to do more than onething, consider sending a series of postcards. Each card canconcentrate on motivating readers to do a single task.For example, Mary's antique store might first send a postcard toaddresses in an upscale neighborhood letting people know herstore is open for business. Next she might want to send apostcard that focuses on a single item or line.Notice we didn't just say Mary mailed her postcard. She mailedthem to "an upscale neighborhood." Mary focuses her marketingbudget on a specific audience that she feels is highly likely tobuy. Targeting like this can increase response by 60 percent.When you target consumers, consider these ways of categorizingyour audience: where they are located, what they do for aliving, family size, income range, ages, men or women, how mucheducation they have, and the lifestyle they embrace.Targeting a business is a bit different. Business-to-businessaudiences can be classified according to industry, wholesalersvs. retailers, number of employees and annual sales, and industrygroups they may belong to.You can also target to past customers. Target one mailing topeople who buy often. Have a different postcard go to customerswho buy less frequently or haven't purchased in a while. Unhappyor one-time customers could comprise a third and fourth list.Building your own house address list will be invaluable.Get mailing lists from list brokers in your area (check theYellow Pages) or from the firms in SRDS.com's Directory of ListBrokers (have your local library can get it for you.)Now that we have a big picture, let's get back to how to writeand design your postcard.Like any marketing document, start with a headline. Begin with anaction word. Promise a main benefit customers will get when theybuy from you. Cut out extra words.Headlines work best when they are black, bold type on a whitebackground. White on a dark background works well, too. Avoidcolored type. It can easily blend into the background makingyour headline less attention-getting.Write in a mixed case like this sentence. Capitalizing TheBeginning Of Each Word or PUTTING YOUR HEADLINE IN ALL CAPS makesyour headline harder to read.Use a full-color photo to make your postcard look more impressiveand stand out from the other mail. That used to be expensive,but now online suppliers like ModernPostcard.com give you a vastcatalogue of stock photos to choose from at a low price. Wehave a card we send to advertising agencies that need helpwriting copy. The full-color photo shows an ad agency creativedirector pulling his hair out in frustration. Any ad exec willimmediately identify with the story our photo tells.Finally, take advantage of the many sizes postcard come in. 4.25by 5.5 inch cards are small, perfect for short messages andfitting in a customer's pocket or purse. Many people like to usethe larger 5.5 by 8.5 card. It gets attention, can hold moreinformation, and can still be mailed cheaply. Cards as large as8.5 by 11.5 inches are still relatively inexpensive to print.If you are only sending a few postcards each week, you can getbest results by hand addressing your cards and affixing a stamp.It gives your card a personal touch customer's appreciate.Cheap, effective postcards are a great way for a very smallbusiness to gradually build its customer base and sales.Postcards are also a good way to augment a larger company's printand broadcast campaigns. By following these simple tips, you caninsure your postcard gets noticed and brings results. Article Tags: Effective Postcards