Understanding,the,Nature,Beast marketing Understanding the Nature of the Beast!
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Though they "usually" are not beasts' understanding the human nature of theCustomer is an essential part of marketing your product. If you want to besuccessful in marketing, whether online or off, you have to know what peoplewant and why people buy.By following this simple rule, you can develop a whole new sales strategyand increase your sales. In some cases this can actually save you from thedeep dark pit of the failed business. If you want to make it in the realbusiness world you better know these 10 important keys of the "CustomerNature".1) Why are most of us here? That's right, we're here to make money on theinternet. PEOPLE WANT TO MAKE MONEY! Does your product offer them a way tomake their money back?2) WE HAVE THE LOWEST PRICE OR YOU MONEY BACK! How many time have you seenthis? A million, two million? You know why? Because it works. People want toget or should I say "want to think that they're getting" the lowest price onthe market. One of the best approaches to this is the "110%" Philosophy.Offer you customer a refund plus 10% if they find it cheaper. You will find(especially if it has to be shipped back, or if it's less than $50.00) thatfor the small amount you lose on returns, you make much more on the ideathat you are the rock bottom price. Most often, after the customer hasbought your product they won't want to go to the bother if they do find alower price. If you use this approach keep pricing at it's lowest possiblemarket level.3) Vanity, I would say this is probably the more common traits of acustomer. THEY WANT TO LOOK GOOD! In business, at home, out on the town orin the mirror. If it make your customer look better in appearance or image,you have gained more selling points.4) IT'S GOT TO BE THE LATEST! Oh yes, the "Keeping up with the Jones'"Syndrome. Utilized and presented in the proper light, this can be a verypowerful selling tool. More today than ever do you see the urban competitionof having the best in the neighborhood.5) In todays "microwave world" of technology, if it MAKES LIFE EASIER orMAKES THE TASK AT HAND GO FASTER most customers are interested to at leastfind out what you have to offer.6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, that's what your customers areasking themselves. Beyond just the price, how can this product save memoney. Whether directly or indirectly show them how you are going to savethem bucks down the road! If your product is going to save them money in anindirect manner, take their hand lead them down the path. Show them how youwill save them money in the long run.7) What else can it do? If you really want the sell some of those holdouts,offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like theswiss knife, it has to be Multi-Functional.8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! Theeasiest way to put your business in the crapper is to sell a worthless orproblematic product. Remeber that old saying, Quality is Number One!9) People have problems. Health, wealth or appearance, everyone has aproblem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!10 ) Does it come with a guarantee? Yes! If you want to sell your product,YOU BETTER HAVE A GUARANTEE! Never before has the public been so akeen tothe presence of the "fly by night" businesses who are here one day and gonethe next. People want to know that if something happens they can getsupport.Before I let you go, I would just like to say, there is nothing moreimportant when designing a sales strategy than knowing and understandingyour quarry. Know their needs and wants. Know what motivates them to buy. Tocovince them you must first understand how they think and what they'relooking for in your product. That's why I call it "Understanding the Natureof the Beast". Article Tags: People Want
Understanding,the,Nature,Beast