Build,Traffic,and,Value,Throug marketing Build Traffic and Value Through Reciprocal Links
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Reciprocal linking is catching on in popularity. It's a wayfor website owners to share each other's traffic, a simple"let's trade links" deal that can help to widen your web audience.Swapping links can also help you with your search enginetraffic. Some search engines calculate the number of links to your site from other sites and use it to determine your ranking. As you know, a better position equals more targeted traffic!Another way reciprocal links can benefit you is by drawingrepeat traffic back to your website. If you offer a high-quality list of relevant links, visitors will return oftenbecause they know that they can quickly find what they're looking for.PROACTIVE LINKING METHODSOne way to approach reciprocal linking is be proactive. You actively search out websites that would complementyour own, and send a note to the owner asking to swaplinks.This is actually a very time-consuming task. It isn't aseasy as purchasing a list of "targeted" and "willing" emailrecipients (also known as SPAM!) and then blasting out alink swap request.It requires research, pure and simple. To find possiblelink partners, visit any of the major search engines suchas Google < http://www.google.com/ > to find websites thatcan offer valuable content to your visitors. Then visit each website individually. Take a few minutesto look around and see what type of information it offers, and whether or not it can add value to your own site. Don't worry that linking to other sites may make your own seem "incomplete" - it doesn't. No one website can cover everything, and a high-quality links directory benefits your visitors by saving them from searching the web. Keep in mind that website owners may get several link requests every day. To make yours stand out - and toconvince him that you're not spamming - be sure to personalize your link request.Include the site owner's name. Comment on somethingyou've seen on her website. This shows that you haveactually visited the site and taken the time and effortto look around. Personalized requests are far more likelyto get a positive response.PASSIVE LINKING METHODSYou can also take a passive approach to reciprocal linking.That is, you basically sit back and wait for others to approach or link to you. This passive approach gives youan obvious time advantage. Some ways to encourage passive links include:= Put a link on your site that says, "How to Link to Us". Provide the text, banners, buttons, and HTML to make it as easy as possible for someone to think to you.= Offer a content-rich site. You'll be pleasantly surprised at how many websites link to you just because they like what you have to offer. Personally, I prefer the passive approach, as I'm sure mostof you do. I only actively request links when I happenacross an excellent site that I know my audience wouldappreciate. But like with all things online, there isn't one "right"way to do things. Success depends on doing a combination of things well. Reciprocal links are one way to steadily build targeted traffic and add value to your site. Article Tags: Reciprocal Links, Passive Approach
Build,Traffic,and,Value,Throug