Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
When writing anything, especially ad copy, how you convey your message and your words are what count. When you get down to it, isn't it all about what you say and how you say it? A good ad stands out from the crowd. The reader is compelled to take their time and actually read it, while quickly passing by the others.My position is that first, your ad copy must be short, to thepoint and have no spelling or syntax errors. Well, in a recentarticle, I goofed. I wrote - "I try to keep articles around 700words, as ones much longer seem to drag, and quickly loose thereaders interest. What I meant to say was "lose the readersinterest". This was a case of "fat fingers", and of course spellcheck didn't find it.I usually have my articles proofed by someone else, but wasrunning late that week. I read it over several times, but onceyou make an error, the odds of finding it diminish with eachreading. I guess this all goes to prove, that the concept ofhaving someone else read your copy, is really the best idea.Let's talk about some of the things you must take into account.You need to ensure your message is read, otherwise you are simplywasting your time and advertising dollars. In order to do this,your copy must stand out from the rest. There are a number ofways to do this, and contrary to what many of the "pundits" say,there really is no magic formula.If you are in business, you should subscribe to a number ofezines. Take care to read the ads, and see which ones get yourattention. There are some very good copywriters, and you coulddo well to learn from them. Keep an electronic scrapbook of onesyou feel are worthwhile.Any good copy should entice a prospect to click on the link andopen it. Whether you wish to point them to a website, or requestan email from you, it is critical that you make this easy forthem. Always list your web site with the http:// in front of theURL. Example -