Easy,Advertising,For,The,Thrif marketing Easy Advertising For The Thriftwise Marketer
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
In today's world of marketing, you could easily spend thousandsof dollars a month and still not get the results you want.However, by putting minimal money into some aspects of marketing,you could get more sales than you think.Here are some tips for easy, low cost marketing that might getyou where you want to go- fast.**Market with excitement**Nothing sells like excitement. When you seem excited andenthusiastic, prospects catch your excitement.For some reason a lot of people seem to think excitement has noplace in selling. They call it "hype" or "hard sell" and won'tdo it. Sure, there is such a thing as trying too hard to beenthusiastic, but that is rarely the problem.Today I called U-Haul looking for a trailer to haul some bigboards. The man who answered the phone spoke so softly I couldhardly tell he was there. He had no enthusiasm and didn't careto answer any of my questions. His location could double ortipple their sales if he simply got excited.I've seen top entrepreneurs and sales people badger, beg, cajole,even cry to get the sale. It works. Customers won't buy unlessthey FEEL a commitment to you and your products. You can buildthat commitment faster by showing YOUR commitment with excitementfor what you do.**Market with your own cassette**Cassettes are a great marketing tool. You can put yourinformation on a tape and let people listen to it on their way towork, while they are relaxing, or while they're working.The recording industry is doing their best to phase out cassetteswhich have never been as profitable as CDs. But the simplecassette just won't die. Almost everyone has a cassette playerand will for years to come.Record your tape yourself. If you use a small recorder or boombox, get a cheap microphone from Radio Shack to improve thesound. You can also record using the sound card on yourcomputer. Check the multimedia section of tucows.com forsoftware that lets you record four tracks. This will let you addmusic to the beginning and end of your talk.Check with musicians and music stores for small but well-equipped home studios who can do a professional job for verylittle money.Look in the Yellow Pages for cassette duplication firms. Shortercassettes tailored to the length of your talk can cost from 15 to30 cents per tape.**Market with your ad on plastic bags**Retail stores of every kind use hundreds, thousands, MILLIONSof plastic bags. Many use paper bags as well ("plastic orpaper?" are the only words many bag boys get to say.)Large chains have bags with their logo printed on them, but mostsmaller stores have plain generic bags they buy from suppliers.Find out how you can get your ad printed on those generic bags.Many small stores may be happy to include your ad on their bagif you pay for printing and include the store's logo as well.Consider having your own plastic and paper bags printed, thenoffer them to stores at a discount.In a very short time your ad can be all over town. When I comehome from the store, I often pull out the item and leave the bagon the kitchen table, then come back later to store the bag forfuture use. That's a lot of repeated "views" for your ad by anynumber of people who may see the bag today or in the future.Ask local stores where they get their bags from. Contact thesupplier to find out how you can get your own bag ad campaignstarted.Perhaps these methods won't bring in as much business as spendinghalf your profits on advertising, but they will bring recognitionand a lot of customers that wouldn't have heard about youotherwise. Give it a shot, or think up some more creative,non-costly ways to market yourself. Your results could be betterthan you expect.
Easy,Advertising,For,The,Thrif