TARGET,PRACTICE,amp,#58,GETTIN marketing TARGET PRACTICE: GETTING YOUR MESSAGE TO THE RIGHT P
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Classified ads, sales letters, press releases, and other writtenmarketing materials can be very effective tools when you'retrying to get the word out about a product or service. While weall know this and have all used these methods with probablesuccess, how often to we think about WHO our message is actuallygetting through to?Placing ads and sending out sales letters is fine, but if you'reoffering a dog walking, how much success are you going to find ifonly a small percentage of those reading your message actuallyhave dogs? Instead of blanket mailings, choose communities orneighborhoods that seem to have a high population of dogs.Perhaps even better, take your fliers to the local humane societyand ask to place them by the entrance. That way, you'll be sureto get your message through to dog owners.If you have a press release written about your businessopportunity (usually not the best subject for a press releaseanyway), but only have it sent to general interest media, whatkind of results should you expect? I mean, maybe you're tryingto reach the general public, but how many of those people wouldreally be interested in what you're offering? Unless yourbusiness is so revolutionary that EVERYONE would want to knowabout it, you'd probably be better off to send that release toonline or print publications whose audience is primarily made upof businesspeople or online money-makers.Targeting your advertising may not get through to as many peopleas you think is necessary. In most case, however, you'llactually get more bang for your buck by getting through to thepeople who are most likely to buy. If your ad is seen by 20,000people, but only 300 of them are the sort of people that wouldreally be interested, you've just wasted 19,700 exposures- likedoing a national news broadcast when only Tennessee is tuned in.Sending your ad to a targeted list of people ensures you get thehighest percentage of response possible. So even if fewer peopleget the message, you're likely to get more responses for yourmoney. While it may be more expensive and more difficult totarget your advertising, you're sill getting a better deal andbuilding a valuable base of loyal customers.
TARGET,PRACTICE,amp,#58,GETTIN