Find,Out,How,Customers,Feel,Ab marketing Find Out How Customers Feel About You
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Most of us run our businesses by gut feeling more than we like toadmit. We can tell a product or service is popular from thesales figures, but we have to go on intuition to tell you WHY itis selling well.At the same time, another service might not move at all. No onewants it even though logic would say the service should be a hotseller.Wouldn't it be great to know exactly why and how customers feelabout your business? Find out with a simple survey.We don't say simple just to make it easy on you. Simple surveyswork much better than long, complicated ones. Customers, whoare always in a hurry, won't mind answering five questions, butthey certainly won't take the time to fill out a 50 questionform.Start your survey with a heartfelt statement about how eachcustomer's views and opinions are important. "Please tell uswhat you think so we can serve you better!"This gives customers a reason to fill out your survey and feelgood about it. It also encourages them to dig down deep andanswer honestly.Start with a few yes/no questions:Are you planning to buy again in the next six months?Is this your first visit to our web site?Multiple choice questions are good, too:You want a car that is (a) economical (b) sporty (c) able to holdlots of kids and cargo (d) other (Please explain) Note: Make surethat you provide an "other" category -- customers will oftenthink of things that you never even considered!You may also want to know just how strongly people feel aboutsomething. Find out with a scale like this:Having a car that gets great gas mileage is (1) not important,(2) somewhat important, (3) very important, (4) a must-have.Don't miss out on giving people an open question. This is onethey can answer any way they like. Give several lines of space toexplain their thoughts:Please tell us ways we can improve our product:Open-ended questions like this are a great way to get new ideas.Customers will often tell you about improvements, problems, orinnovations you and your staff would never think of. It is alsoa good way to uncover new products or services you can offer.Put your survey on your web site (quizbox.com and bravenet.comhave free forms you can use.) Offer a free product, ebook, ordiscount for filling out the form.You can also print your survey on half sheets of paper and putthem on your counter or reception desk. Include them in invoicesand mailed orders.Surveys are a terrific way to get a better understanding of howcustomers feel about you and WHY they feel that way. But we arenot completely away from gut feeling yet. Simple surveys likethese are not scientific. You can't say for certain 25% of yourcustomers hate your new product. For best results, take surveyfindings with a grain of salt. Remember -- these kinds of surveysare intended to give you IDEAS, not hard statistics. Combine whatyou learn from them with what you know from studying your salesfigures and talking with customers and employees. Article Tags: Feel About
Find,Out,How,Customers,Feel,Ab