Defeat,the,Frustration,Demon,P marketing Defeat the Frustration Demon - Pep for 2002
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Now having been marketing on the web and providinga viable service to Netzines for 3 years. As I look back in retrospect. I consider myself lucky in havingsurvived the demon of frustration. I saw itsugly face many times in the beginning. Also sawit lay waste and destroy many a good web citizenand netrepreneurs. Having defeated it and now securein my web business. I share a bit of my experiencewith you.We enter into the time of the real millennium.The new year of 2002. For many a fresh beginning.As we a begin our new marketing strategies for the year. I am sure many are looking back on thepast year for information. How did my ads do?How much profit did my web venture turn? Howmany net new clients do I have. How many repeatclients?These are questions all good marketers should beasking themselves. Plus many other questions instatistics and demographics. If you have not askyourself these questions, you should, if you aregoing to be successful. If you have not done anytracking and statistical gathering of informationyou have a fresh new year to start. Always keep tabson your ad campaigns. What better way to know how you are doing.Did you web site cut the mustard? Did you buildit and they did not come? It has happened to many.The causes are many. Poor content. Bad ad copy.No search engine ranking. Bad design withslow load speed or to many images to load.Bad or non existent optimization. Poor meta tags. Web pages unfriendly to the older browsers. Looking to take all but not having a hook. Something free to give to visitors. Remember in order to get one must give a little. Make your site sticky with free. Thenthat prospect will see a reason to buy.Being seen on the web is not easy. FFA's are not theway. Sure go ahead and be buried under a millionlinks. In actuality your return link to the FFAsite helps them not you. O you posted in all the freeclassified sites. Well it does work sometimes but onlyand only if your have a short and sweet killer ad copy.Something that intrigues and makes on want to take a lookout if curiosity. Then once they arrive at your site. It must say buy this because of its worth and its value.Leave out the hype, the false claims and promises.Stick to the truth of the matter and build prospectconfidence with reality.So you used that almighty automatic search enginesoftware and submitted your sites to the engines.Well your site got submitted but most likely never added or put way down in the listing. First be sure your got the right meta tag structure. No margin for error. Or risked being banned from theengines. Do not think a large amount of key wordswill get you anywhere. Relevant and less is whatit take when it comes to keyword usage.Then one must take the time. A few minutes or hours every couple of days and hand submit to the search engines. To get true results hand submission is the only way. Either that or pay some professionals to do it for you. Do yourhome work before spending the money.So your news letter is taking off and your subscriberbase is growing. Well guess what? Nobody is readingyour new letter! It comes to their in box and getsscanned and deleted. To many ads to accommodate yourneed to sell advertising and not enough goodrelevant interesting content. To much of me me me and not enough of information sharing. Not enough skill enhancement for the reader. Nothing there to hold attention long enough to read the rest of the Ezine. O well the same old stuff and moreads. Delete!! Or un-subscribe! Look for those writers.They have the content you need for a top notch Ezine. Also most importantly.Develop on going themes that will lead into thenext issue. Seek out interviews with knowledgeablewebmasters and marketers. There are many more things needed to be successfulon the web as a netrepreneur. Many weberizing thingsthat will make your venture thrive. Focus on thetasks at hand and leave the frustration to thosedestined to fail.As I close.Start thinking about your new or next e-book!Writing your own articles and sharing them with otherGetting published is the #1 way to market and be seen!
Defeat,the,Frustration,Demon,P