Tips,Booklets,Choosing,Your,Be marketing Tips Booklets - Choosing Your Best Topic
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There are TONS of things you find interesting in your life. You could write an informational tips booklet about any one of them to help other people learn what you know, and make some money from the booklets in the process. Where is the place for you to start? First, give thought to whether you want your booklet to have a two-foldfunction as a marketing piece for a current business you own and also anincome stream unto itself. That will narrow your choices somewhat. Choosinga topic that has nothing at all to do with your business means your marketing efforts will be split between marketing your business and marketing the booklet. Why not align them so they cross market each other? You may have a passion about something that has nothing to do with your business. If that passion is so strong that you just have to do it, then you already know your answer. Otherwise, select a topic related to your business activities. Now that you have narrowed it to something connected to your business,consider whether the booklet needs to be an overview of the topic you arepromoting, or if it needs to focus on one specific aspect of something youknow is your big seller or greatest profit service or product of yourbusiness. Starting with an overview booklet and spinning out morespecialized booklets later is something that will provide good opportunities for re-sales to the people who bought your first booklet, opportunities for you to stay in front of those same clients. They could become buyers of larger quantities, larger services or become ongoing customers of a very consistent volume of what you have. A public speaker could do a booklet mirroring each of the topics on whichthey speak. A consultant can focus on each of the areas within theirspecialty. A manufacturer would be likely to create a booklet on the usesand benefits of specific product lines. A therapist could consider doingone on coping mechanisms for different syndromes. You may find yourself wandering in your thoughts as you begin the firstbooklet. It just might be that you are writing two booklets at once. Keepyourself to writing no more than two booklets at a time to assure completing them. Once those are done, start the next two! Or, you could realize that one 16-page booklet accomplished all that you wanted it to,once you identified your most appropriate starting place. The next challenge will be what to do with the booklet once you havewritten and produced. There are untold ways to promote your booklet. Formore information on how to write and market booklets, contact Tips ProductsIntenational at [email protected] or 858-481-0890.
Tips,Booklets,Choosing,Your,Be