Surfing,For,Success,start,page marketing Surfing For Success
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Do start page and surfing type programs work? The key question here is, what are you trying to accomplish? If you are using them to try and make sales, the results can be quite discouraging. Ifyou are using them to sign up new subscribers for your ezine or newsletter, your results can actually be surprisingly good.Most people who are surfing for hits, arenot interested in buying anything. Their mainpurpose is to create more hits for their ownwebsite. So this being the case, how does one grab their attention? You have to make them an offer thatcan benefit them. I'm not talking about givingthem a 50% discount on your best product. Givethem something with no strings attached, exceptto give you their email address.Some things that work well are free ebooks, free marketing courses or anything else thatmight benefit the surfer.There are different approaches to making theseoffers. You can take the visitor straight to apage on your site that offers free ebooks or marketing courses and get the email address inexchange.That method can produce quite well but I liketo give them more than one chance to sign up.Send them to the page on your website thatprovides good quality information. This page,like every page on your site, should give them the opportunity to sign up for your ezine,newsletter or whatever it is you provide.I personally use a marketing resource linkspage. It provides information. It is a sitethat can be useful over and over, so they maywant to bookmark it. It is not a page trying to sell them on anything, just a helpful page.Here is the page I use quite often for this purpose. You can get an idea of what I mean.http://www.moneyforhire.com/marketingresourcesThis will not only give you a chance at getting an email address but might get a return visitoras well.You can get a second chance by putting an exit pop-up on this page. I know, you hate them andsupposedly everyone else hates them. The fact is,using a pop-up in the right manner, can be one ofthe most important marketing moves you make.People's irritation with pop-ups comes from sitesthat use multiple pop-ups and sites trying to cram a sale down your throat.Give something away. You will be amazed at the people who suddenly start checking out yourpop-ups. Offer a free ebook or marketing coursein exchange for signing up for your newsletteror ezine.Using this method for your start page and surfing programs, can provide you with a number of futurecustomers. If used correctly, these programs can be quite beneficial. Like anything else, used incorrectly,they are a waste of time.That couple of minutes it takes to sign up fora hundred hits, can be well worth it when youuse them correctly.
Surfing,For,Success,start,page