How,Market,When,Computers,and, marketing How To Market When Computers and the Internet Aren't

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

So you are still stricken with fear at the thought of sending anemail, posting a website or downloading...well, anything. Itdoesn't mean you can't successfully market your business.Not everybody is glued to the net, popular as that myth may be.There are still plenty of us willing to dirty our hands pickingup a non-virtual flyer or flipping through a non-virtualnewspaper. We leave our houses and drive cars or walk, readingnon-virtual signs and advertisements.Maybe it was the pile of science fiction books you read as a kidthat made you shun a future filled with diabolical gadgets andgizmos. Maybe your computer lab teacher didn't love you enough.Maybe you are simply the kind of person who wants to keep life asuncomplicated as possible.Whatever the reason for your tech-phobia, there is still plentyof time for you old dogs to learn some new tricks. Meanwhile,you'll have to do some marketing the old-fashioned way.There are a gazillion ways to market absolutely free oftechnology. You see them everywhere you go, in your non-virtualworld.*Flyers, super cheap, super effective--Flyers are one of theoldest forms of marketing. Samuel Adams alerted the Patriots tothe Boston Tea Party with flyers, and we all know how effectivethat was.Your flyers probably won't make history, but they will get younoticed. One thing I love about flyers is that they give mesomething to look at when I am waiting in a cafe or lobby.I also love that flyers are tangible, an attribute that mostlow-techies appreciate. I can tear off those little phone numberslips at the bottom and take them with me.Flyers also provide a venue for human interaction, another thingwe low-techies are partial to. Hand people flyers on the streetand they can ask you questions directly. That gives you anopportunity to sell them on your product or service, right thenand there.When designing the layout of your flyer, put a bold, blackheadline at the top that shouts your most important benefit. Uselight colored paper. Dark colors tend to make your text difficultto read. Use 14 point type or larger to ensure people don't haveto squint to read your flyer.*Effective Billboards--Cruising down the road, People are usuallydoing anything but paying careful attention to their driving.That is why billboards are such an effective way of reachingpotential customers.Billboards are a great way to target certain routes to work,residential communities, and vacationers on travel routes. Nexttime you drive to Las Vegas or Reno, notice the number ofbillboards along the route. On a long, straight stretch ofhighway, drivers have nothing else to look at but your billboard.Keep your billboard message simple. There is no way people willunderstand detailed copy at 70 miles per hour. A headline,graphic and two bullets are generally all you want to include.Include a photo or graphic, something colorful, to help drawattention to your billboard.Make sure your phone number is easy to read and remember. List itwith letters instead of numbers. Most people can't drive on thefreeway and take down your number at the same time. They mighttry, but you don't want to be responsible for what happens.If you need to scrimp on advertising, get cheaper rates by buyingpackages, multiple months, or negotiating your own billboardlocation with a property owner.*Advertise on your car--As cities sprawl and commutes becomelonger and slower, advertising on your car becomes an effectiveand extremely cheap way to get your name out.Because we tend to drive along with the same group of cars forsignificant distances, people can see your sign for 15 to 20minutes. It's like a traveling infomercial.You can use magnetic signs, window stickers, or have your messagepainted on the side of your car, van, or truck.An old media trick is to number your vehicles. If you have twovans, number them 3 and 7. People will think you have a fleet.Sometimes, the bigger people think your operation is, the morethey will trust you.*Wear your advertising--They are called "wearables," all thoseshirts and hats with your ads, logos and slogans printed on them.Using wearables kills two birds with one stone: first, you createa bond with the potential customer when you give them somethingfree. Second, those people will do your advertising for you bywearing your free gift.When you design a wearable, do something eye catching, somethingthat people will want to wear. I won't wear a T-shirt with just aname and phone number in block letters. I will wear a T-shirtthat has a cool graphic on it.A word to the wise--don't just offer XXL T-shirts and hats thatonly men would want. Women control spending in America, so youwant to cater to them. Offer as many medium sized T-shirts asXXXL T-shirts.