New,Ideas,For,Using,Autorespon marketing New Ideas For Using Autoresponders To Supercharge Your Marke
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this throughdirect mail and telemarketing can be both intimidating and expensive. This is where online businesses have a distinct advantage, through the use of autoresponder technology. This technology forms the backbone of many of today's online fortunes. The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer totake action, is easy to understand. But determining how towrite one, or WHAT to write, often isn't so clear.Go to http://www.idealmarketingcorp.com/autoresponder.html, where you'll find resources for proven autoresponder series and messages. However, I'll go over some other ideas here.First, the basics...every autoresponder series must include:*Useful Information *Personalized Messages - Both in the Subject Line and in the Body Copy *Back-end, Upsell OffersNow, think about the different types of autoresponder series that are available, to positively impact your business. For example, you could:1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to view the entire document. Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product orservice. Finally, you could send different variations of the original letter. Think creatively!Or, if you're really pressed for time, just put 'Second Notice' in the subject line, and resend the original message.Just remember to always focus your messages to emphasize'what's in it for them,' showing what pain or problem your product/service solves. 2) Deliver a multi-part training or coaching course. Yes, this can be done on autoresponder. Again, the key is that the delivered information must be perceived as being valuable. 3) Deliver evergreen information in the form of an ezine or newsletter. By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most choose the friend, right? Use autoresponders to help create that bond --this could lead to more sales!4) Make existing customers feel special by developing a autoresponder series that offers a 'members only' exclusive of product bundles, limited-time discounts, holiday or seasonal promotions, etc. 5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings. Never assume that they're automatically done with just one purchase! Don't underestimate a customer's ongoing desire for high-quality products and services.One last idea for a creative use of autoresponders - timely customer relations. If you find that the same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions' - this will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.Always remember to have a place for customers to contactyou directly, however, if the autoresponder FAQ did notanswer their questions.How many other autoresponder campaigns or applications can you think of? Article Tags: Customer Relations, Autoresponder Series
New,Ideas,For,Using,Autorespon