Creating,Sales,Letter,Lists,Th marketing Creating Sales Letter Lists That Make Your Customers Drool
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
© 2002 Karon Thackstonhttp://www.copywritingcourse.comYouve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:·THE most important (and most overlooked) aspect of copywriting ·The 4 personalities of your customer and how to get each to respond to your copy·21 words that make your headline POP! ·The 7 steps for turning features into sales generating benefits·How to add emotional triggers that increase the desire to buy ·Why some testimonials can actually HURT your sales (I hope you aren't doing this!)·The 9 secrets to turning ordinary "sales copy" into a powerful "solution" your customer has to have ·Why your USP could actually be killing your brandBut how do you create an effective list that draws customers in? What are the keys to turning a list of nuts and bolts into a menu of enticing delights your customer has to have? Hold on tight, Im about to tell you!Take a look at the list above. What do you notice? What things do the listed items have in common?1. An effective list must provide a benefit not a feature, but a benefit. It answers the question Whats in it for me?2. An effective list must tease the reader. Notice that one item above says The 4 personalities of your customer and how to get each to respond to your copy. That teases the reader. It doesnt tell them what the 4 types are, but lets them know that the product or service will tell them.3. An effective list uses power words. Power words are those words and phrases that people are prone to respond to. These include things like specific numbers (21 words that make your headline POP), how to statements (How to add emotional triggers that increase the desire to buy) and secrets (The 9 secrets to turning ordinary sales copy into a powerful solution your customer has to have).4. An effective list uses lots of adjectives. Dont just state The secrets of 12 mentors, instead say The inside, life-changing secrets of 12 mentors.Lets do one together. Well use the example of a widely-known book. See if you can guess what book it is.Youll get:·10 time tested, proven guidelines for personal and business success.·The one investment that can multiply your wealth by 100 fold almost immediately.·Little known advice that guarantees your future eternally.·The inside, life-changing secrets of 12 mentors learn from their victories and failures!Can you guess what book it is? Its The Bible! Using the list method, weve been able to pull out some of the benefits of The Bible, and format them in such a way that they get their point across in words most average people relate to.As you can see, including lists within your sales letters can boost your profits tremendously! Just remember to think like your customer, and use the 4-step process outlined above. Youll be knockin em dead in no time!FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com
Creating,Sales,Letter,Lists,Th