Benefit,Buyer,or....What,amp,# marketing Benefit To Buyer or....What's In It For Me?
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Benefit to buyer. In a nutshell, how your product willbenefit the buyer - using the right attitude - is 95% of marketing! Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benefit) for them. People buy on benefits (to buyer - "What's in itfor me?") not on features. Think and market interms of your products benefits to the buyer.What makes benefits the deciding factor? Benefits make a difference in your buyer's life. Features, on the other hand, are just things your product will do. Identify and research your target market. Whatdo they want to know, what are their likes anddislikes, where do they go when they need help, what is it they need help with? In short, how will this product make a difference in their life...what problem will it solve, what benefitwill they reap.Make a list of all the possible benefits your buyerwill receive when buying your product. To use atried and true phrase "Find a need and fill it",then make it easy to use and implement. Often we make the mistake of creating the productfirst and then trying to fit the market to the product.When if fact, just the opposite is true. It may have beena good idea, but if there isn't a need, there isn't a market.First, define your market and determine their need.Then create the product to fit the need (market). In the process if the need happens to hit their "hot button" (passion)...that's all the better! Which brings us to another point...passion or enthusiasm.Enthusiasm is not only exciting, it is contagious! Use itin describing/marketing your products. Your buyerswill get caught up in it. Your buyer may delay buyingon "need", but "passion" requires instant gratification!In this age of "instant gratification" people want information that gives answers...right now. The Internet,e-books and e-booklets are all excellent sources formarketing your information...instantly.E-books and e-booklets,even printed booklets,by their very nature are designed to be short andto the point. This gives your buyer a clear, quick and precise message (instant gratification).People love solutions. Let your readers know you solve their problems, you solve them fastand you can solve them....now. Buyers will find it difficult to say no when you have given them an exceptional reason (benefit)to say....yes!
Benefit,Buyer,or....What,amp,#