Take,Advantage,Seasonal,Events marketing Take Advantage Of Seasonal Events On YOUR Website


by Raymond Johnston Jr. You have decided to start your own business on the internet. The first question is what do I do? What kind of service do I offer or what product do I sell. What field are you knowledgable in? What do you have to offer With the economy falling on hard times lately it is important nowadaysto tighten that belt and minimize spending. This is true in manyindustries from Agriculture to Information Technology. So if you arelike many businessmen and businesswomen


I live in UK, and Mothers Day has been and gone. But soon it willbe Easter, then... These seasonal events provide an opportunityto get new visitors to your site, and maybe make extra sales. Butyou need to take advantage of these opportunities. Here's how.===== Sidebar =====When I say take advantage - what you're really doing is providingcontent that your visitors are likely to want: you're keepingyour site up-to-date with new content; you're providing yourvisitors with more reasons to visit; AND you're providing yoursite with another opportunity to make money! (Just thought I'dclear that up - advantages should work for both you *and* yoursite visitors!)And if you don't live in UK, chances are you're only a few weeksaway from your next seasonal event (thank goodness for cardcompanies, eh?). Just visit your favourite travel site, or searchthe web to find a holiday or calendar site - there are loads ofsites to choose from. Or you could just use this excellent site- http://www.holidayfestival.com=== End Sidebar ===1: ADD SEASONAL CONTENTAdd seasonal content that fits in with the rest of your site.This could mean creating an amusing site survey, that relates tothe seasonal event. Or it could mean writing relevant editorialabout the seasonal event. Or you could just add some seasonalresources to your website, like images or clip art or electroniccards.I run a shopping directory, so for Mother's Day I simply decidedto create a Mothers Day shopping page. (I'm a member of severalaffiliate programs and simply researched each and every programuntil I found what I considered to be the best and most suitablesites.)But you don't have to have a shopping-related site to offerseasonal gifts for sale. You can find suitable gift itemswhatever your site is about, and a suitable affiliate programallowing you to offer the goods for sale.For example, you might run a Tom Jones fan site (!). It wouldn't be too difficult to create a page of links that offered posters,books, and music of the ageless Welsh pop star, appropriate tothe seasonal event. And if you didn't want to 'sell' on yoursite, you could simply reprint the lyrics of his most suitablesong. The content-possibilities are endless, and only limited byyour imagination.Just offer content that you know your site visitors will enjoy.===== Sidebar =====You could also add a seasonal quiz or image or newsfeed or... youget the idea! You can find suitable free resources at thesesites- http://www.thefreesite.com- http://www.findsticky.com- http://www.bravenet.com=== End Sidebar ===Here are a few of the better affiliate programs you can join- http://www.tradedoubler.com- http://www.dgm2.com- http://www.cj.com(You can find a lot more affiliate sites/directories at myaffiliate resource: http://ShopTour.co.uk/webmaster-profit/ .)2: PROMOTE SEASONAL CONTENT ON SEARCH ENGINESYou need to announce your seasonal content to the search engines.This could be as simple as submitting new pages to the majorsearch engines via search submission tools like- http://www.jimtools.com- http://www.addme.comEven better, however, would be to add the content to searchengines or directories that have human-edited content. Forexample, Lycos UK - a UK search engine - supplements its searchresults with a human-edited directory. This directory includescontent for specific seasonal events, and always welcomes newadditions.- http://www.uk.lycos.de/dir/Lifestyle/Valentines_Day/- http://www.uk.lycos.de/dir/Lifestyle/Mothers_Day/There are many other Lycos categories, all of which allow you toadd your content: just click 'Recommend a website for thiscategory'- http://www.uk.lycos.de/dir/LifestyleAnother human-edited directory is the Open Directory Project- http://www.dmoz.orgOr you could just check your favourite search engine/directory tosee whether it includes human-edited content.3: PROMOTE SEASONAL CONTENT ON PAY-PER-CLICK SEARCH ENGINESThe beauty of pay-per-click search engines, apart from aguaranteed position for your keywords, is that new content can beannounced in only a matter of days. So add more keywords to yourvarious pay-per-click accounts. The cost of your keywords willincrease as the seasonal event approaches, so act quickly to takeadvantage of low initial keyword cost, and constantly monitor.===== Sidebar =====Pay-per-click search engines are proving to be a very viablemeans of income generation for search engines and advertisersalike. This means that you really need to stay informed, as rapiddevelopments inevitably take place. To stay informed, I suggestyou visit (and revisit)- http://www.PayPerClickSearchEngines.com=== End Sidebar ===4: TELL EVERYONE ABOUT ITEveryone is busy, busy, busy! This includes your family, friends,colleagues, and newsletter subscribers. So whilst you have beentoiling away creating great seasonal content, everyone else hasbeen busy too. So you need to remind them about your site andabout your site's new content.Remind everyone of the upcoming seasonal event - they might haveforgotten! - and then tell them how your new content can reallybenefit them. (Maybe it can save them time and money; maybe itcan give them gift ideas; maybe it can simply provideentertainment!)Just remember to: * tell your family, friends, and colleagues; * tell your newsletter subscribers; * tell anyone else you e-mail (in a suitable signature file!)Remember to tell them what's in it for them; focus on benefits! ~ ~ ~That's it! 4 easy steps that show you how to take advantage ofseasonal events on your website.Just remember, there's more to seasonal events than Christmas.AND, seasonal events are repeated every year!! So think hard tosee how your website can take advantage of a seasonal event: itkeeps your website looking fresh, and it may increase sales!Happy Holidays!PS Seasonal events can also include award-ceremonies like... well, like The Oscars. Just add your imagination! Article Tags: Take Advantage, Seasonal Events, Seasonal Event, Could Just, Seasonal Content, Search Engines

Take,Advantage,Seasonal,Events

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