Internet,Marketing,Strategies, marketing Internet Marketing Strategies -- Paying For Traffic
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If you've been struggling with your website traffic and yoursales aren't what you had hoped, then maybe it's time tostart paying for traffic.Pay-per-click Search Engines provide an extremely effectivemeans of obtaining highly targeted traffic to your website.The concept is simple. You bid on targeted keywords for aslittle as .001 per click and receive targeted traffic toyour website. Overture http://www.overture.comThe most popular and probably most effective pay-per-clickSearch Engine is Overture. Although the minimum bid is now 5cents per click, if you have strategically designed yourwebsite to sell, then paying only a nickel per visitor willbe well worth the investment. The key to using this technique effectively is to focus onone specific product and select highly targeted keywords.This will help you to weed out all of the window shoppersand attract your specific target audience. Viewing Search TermsMost pay-per-click Search Engines will enable you to viewexact "search terms" that have been used to performsearches. Use this to your advantage. You can find outexactly what "search terms" are being used for your targetmarket and place your bids accordingly. Try to create a listof as many relevant keywords as possible. The more keywordsyou bid on, the more traffic you'll receive. When bidding on keywords, keep in mind that in order to besuccessful, you don't have to be listed at the top. Althoughreceiving a listing in the top three positions will producemajor traffic through Overture, most of the time, you musthave a large advertising budget to compete. Before placing your bid, perform a search to find out howmuch your competitors are paying per click. Try to placeyour bid so that your listing will appear on the first pageto increase your chance of success. By selecting highlytargeted, less popular keywords, you'll not only attract amore targeted audience, but you'll also obtain a higherlisting for less money.Your Ad CopyYour headline and copy are the most important part of yourentire strategy. Your headline must grab your potentialcustomers' attention and force them to read on. Your copyshould tell them exactly what you have to offer and persuadethem to visit your site. Avoid attracting freebie hunters by not mentioning freestuff within your ads. By weeding out those potentialvisitors expecting to get something free, you will attract amore targeted audience of potential buyers. There is no needto pay for visitors that weren't interested in buyinganything in the first place. Your listing should lead your potential customer directly toyour product with no other distractions. In other words, ifyour product isn't on your main page, then don't direct yourpotential customers to your main page and make them searchfor your product. Direct them to your product's page.Reviewing Your ReportsOnce your campaign begins, make sure you take the time toreview the reports provided by the pay-per-click services.These reports will provide you with information in regard tohow well each of your keywords are performing and enable youto adjust your keywords or change your bids accordingly.To increase your traffic even further, don't just stop withone pay-per-click Search Engine -- try several at time. Themore streams of traffic flowing to your site, the better.Here is a list of some of the top pay-per-click SearchEngines: http://www.overture.com http://www.Bay9.comhttp://www.Win4win.com http://www.Findwhat.comhttp://www.7search.comVisit http://www.payperclicksearchengines.com for a completelist of over sixty pay-per-click Search Engines and reviews.If you're serious about your business and you're ready todrive a stampede of targeted traffic to your website, thengive the pay-per-click Search Engines a try. They're wellworth the small investment.Copyright © Shelley Lowery 2001-2002
Internet,Marketing,Strategies,