Turning,Problems,Into,Profits, marketing Turning Problems Into Profits And Solutions Into Sales
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
TURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel Peebles People dont buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People dont want you to sell them something. They want you to solve a problem. Thats why I say - dont sell products, solve problems! Solve what? you may ask. For instance, solve their problem of: - Not having enough money- Looking old - Being overweight- Having dry skin- Not being loved- Or solve their fear of being burgled or mugged When you think about it, solving these types of problems could mean big profits for you. Once youve identified a problem, the trick then is to find ways to the solve problem easily, painlessly, quickly and cheaply. And think about this too. People will exchange their hard-earned cash when and where they feel good. When they buy solutions to their problems, what they're buying is the expectation of feeling good. Its because, they know they've made the right decision. Thats all very well, but how does that relate to a product or service you may already be marketing? Simple! The secret is to turn product (or service) features into problem-solving benefits. That's a sure way to increase your sales. Here are some examples of what I mean: § People dont buy airline tickets...theyre buying the quickest way to get from LA to Denver. § People dont buy perfume. Theyre buying love and affection. § They dont buy ice cream. Theyre buying cool, tasty, indulgence. § They dont buy books. Theyre buying information, guidance, help and entertainment. § And people dont buy a business opportunity. Theyre buying an end to their financial worries. § They dont buy a lottery ticket. Theyre buying hope. § Parents dont buy toys. Theyre buying peace and quiet. As I said at the start: people dont buy products or services - they buy solutions to problems. They buy what those products or services will do for them. § They dont buy a drill. Theyre buying holes. Because thats what a drill will do for them. § They dont buy insurance. Theyre buying peace of mind. So, what does all this mean? It means, listening to your customer to discover their basic problem. It means learning why your customer needs, or wants, your product or service. Get to know their fears, frustrations and desires! By doing this, youll be on your way to becoming a problem solver, and your customers will see you as that rather than just a pushy sales person. You see, people hate to be sold...but they love to buy. So stop selling! Instead, think to yourself what does this person really want, and how can I solve their problem? Its really very simple. If you can solve a problem for your customer, youll make the sale. And, by doing that, youll be solving your problems too! © Noel Peebles. Market Leaders Limited. http://www.instantsellbusiness.comhttp://www.instantsellhome.comNOTE: The following information must be included if you reprint this article:*********************************************Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to:[email protected] ********************************************
Turning,Problems,Into,Profits,