Could,Flyers,Make,Your,Busines marketing Could Flyers Make Your Business Fly?

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Just because you run an online business doesn't mean youcan't benefit from the power of the printed flyer!Flyers -- or handbills -- have always been a cost-effectiveadvertising tool available to small business owners, andsmall ONLINE business owners are no exception.As long as you're NOT targeting "people who are glued totheir computers all day and never leave their homes," thenyou can safely decide to use flyers to: - promote an online event - advertise a sale you're having - or let them know about a special offer exclusively on your site.THE BASICSOnce you decide to try a little bit of "flyer power," justremember to include these 5 basic ingredients when puttingtogether your printed pitch:Theme-----Theme is the general idea, the dominant image, the symbolismthat sticks. It's what makes your entire offer stand outfrom the rest of the printed matter, because it gives yourreaders something their imaginations can hold on to.Ideally, whatever theme you use for your flyers should tieup with the theme you're currently using for your site.Besides giving people visual reassurance that they'vereached the right website, it also helps reinforce yourentire pitch in their minds, making you (and your business,and your services) utterly unforgettable.Information-----------The trick here is to make everything concise, compelling,and complete.(You only have a handbill to put it all into, after all!)Grab them with a headline, interest them with benefits(what's in it for them), and make them salivate for thosesolutions that could banish their problems forever.The simple idea is to give them enough to be interested, butend up wanting MORE. So they'll have an overwhelming reasonto visit your site.Lay Out-------The great temptation for first time flyer makers is to packEVERYTHING into that small handbill page... and this is abig mistake.Normally, a person who's just been given a flyer (whilepresumably rushing over to work or an appointment) willglance at the entire thing for just 1 second, and in thatshort time decide whether: - he should throw it away, - stuff it into his pocket, - or give it his complete attention for the next 10 to 15 seconds.You obviously don't want to end up in the first category,and should you fall into the second you certainly want itto be just a prelude to the third.But the secret of successfully getting a flyer read AT ALLis to make the lay-out inviting (relaxing, inspiring,intriguing) enough to convince your reader it's actually anartwork worth keeping.......At least until he's read it thoroughly enough to actuallyknow what it says.Call To Action--------------Now, you know that the ideal action you want them to make isto go to the nearest Internet-connected computer and typeyour URL into the browser.But you should also make it a priority to not sound generic(e.g., "visit our site today!"), and actually instruct themto take certain actions they can make NOW, even as they'rereading your flyer.Here are some samples (although I'm sure YOU could think ofmore): - IMAGINE visiting our website today & finally finding the home of your dreams, - WRITE your email address on this form now & fax it to us when you reach your office, and - TAKE NOTE of this 20% discount code (PQRST), and make sure to type it in when making your purchase.Energy------You've probably never heard this before in other make-your-own-marketing-materials articles, but this is a tip worthlooking into:Take a few moments to look at your finished flyer, anddirect into it all the energy & enthusiasm that you havefor your product / your business.Because more likely than not, this will be the sameenergy/enthusiasm that all your flyer readers will pick upon, increasing your chances of getting them to actuallyvisit your site and act on your offer.Why do I say this is something actually worth trying?Two stories from two friends of mine, proving that thisreally WORKS!The first story comes from Charles Burke, who lives inJapan. He just read an article about a Japanese researcherwho proved that thoughts can physically change the way waterfreezes. "Pure mountain spring water naturally freezes in beautifuland complex crystalline patterns." says Charles, in hisezine 'The Sizzling Edge' (www.sizzlingedge.com)."Polluted river water, on the other hand, forms ugly,misshapen non-crystalline patterns."In the experiment Charles mentions, a researcher named Dr.Masaru Emoto directed various thoughts such as "love,""gratitude," and "you fool" toward different bottles ofwater. He then quickly froze droplets of this "treated"water, and took photomicrographs of them.The results were dramatic! "When Dr. Emoto or his assistants sent thoughts of love orkindness into the polluted water, beautifully complexcrystals formed during the freezing process." Charlesrelates. "These ice crystals approached the complexity andbeauty of natural water crystals." On the other hand, the clean water that was subjected toharmful or insulting words became degraded, and actuallylost its ability to form complex crystals.Charles reports that these tests are "repeatable," so anyoneinterested in verifying the findings can try the sameexperiment and get the same results.The second story that convinces me about the effect of"directing thoughts / energy" comes from Joe Vitale, fromhis new ebook called "Spiritual Marketing" (available onwww.MrFire.com).Here Joe talks about his friend Sandra Zimmer, who runs theSelf-Expression Center in Houston."Sandra consciously infuses her ads with her energy." saysJoe. "She actually sits and meditates over her ad, sendingher energy into the ad. As a result, her ads have amagnetic quality to them. She once told me that peoplehold on to her ads for as long as seven years."While her ads didn't look different, they FELT different.There was just something about (them) that made them morememorable. That something was Sandra's own energy."So, do you still think this "hocus-pocus thing" aboutdirecting your enthusiasm into your flyer is a step you canignore?I'll leave that decision up to you. =)FINALLY, AFTER PRODUCTION....Comes "distribution."Hopefully by this time you have a very clear idea about whatmakes a good (or even an outstanding) flyer, and soon you'llbe ready to create one that would make your own businessfly.But as with all forms of advertising, flyer-distribution hasto be TARGETED, so make sure you give them away to peoplewho: - can really benefit from your service - will know people who will benefit from your service - or would at least be able to get on the Internet & visit your site within 10 minutes of seeing your flyer.You can even choose to distribute your flyer in lessconventional ways, like: - through fax - as posts on public bulletin boards - as inserts in packages - or even electronically as pop-under ads!After all, there's no limit to how high your flyers can fly,as long as it's propelled by a business owner's imagination.© Tatiana Velitchkov