Define,Yourself,Find,Market,Sh marketing Define Yourself to Find Market Share
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a businessbecause there were already people in that particular business!The thought struck me as stupid. That is why we have otherrestaurants right. It was not enough to put a McDonalds in town,we also had to build a Burger King, Wendy's, Carl's Junior,Braums, Sonic and several more all of the local variety. All of them offer us hamburgers, so why do we need more than one of them?Because diversity sells. They all make hamburgers, but eachone delivers the hamburger to us in a slightly different fashion. Every single one of them are successful and havebeen for years. Just the other night, I read a story on the history of RootBeer. They stated that in the 127+ years of history surroundingthe beverage, that there have been 8000 documented variationsof the same product. They believe that there may have been100,000 variations of the same product, though they couldnot verify the larger majority of them. In today's market, there are just over 2000 variations ofRoot Beer on the market. What differentiates one from another?They all have the same basic ingredients, though they offersome small differences in the ingredients. These slight differences in the recipe makes for slight differences intaste. In the end, it is not the differences in taste that sellsmore of one than the other. The difference that defines market share is packaging and marketing. So, make a determination of what your product or servicewill be, then package it and market it in such a way thatpeople want your version as often, if not more than yourcompetition! Market your differences, not your similarities.Diversity is the key to success. Packaging and Marketing arethe tools. Article Tags: Market Share, Same Product
Define,Yourself,Find,Market,Sh