DDT,amp,#58,Don,#39,Think.,Jus marketing DDT: Do, Don't Think. Just market

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

*Article Use Guidelines*Use in opt-in publications, or on Web sites, but please includethe resource box. Please send me a copy, if possible. Many thanks.**Summary: Your marketing supports your business. Stop marketing,and your business bleeds to death. it doesn't matter whatmarketing you do, just market. Total words: 750Category: Small BusinessDDT: Do, Don't Think. Just marketCopyright (c) 2002 by Angela Booth You see funny things when you're walking your dog. A couple ofsummers ago, late every Sunday afternoon, I'd be out walking mydog and I'd look up to see a sky-writer. Puffs and streaks of white smoke against a blue sky spelled outthe name of a local telecommunications company. Every Sunday, formonths. I wondered what it was costing them, and whether they weregetting results.Guess not. That winter, the telecom went bust in spectacularfashion. Sky-writing's one way to market your business, but what's thebest way? The short answer is that there's no best way. Nothingworks all the time. Some things work sometimes. Many things workmost times. Constant marketing works all the time.So here are my two rules of marketing:* it doesn't matter what you do, just do some marketing everyday; and * watch your mental images, because your images control youremotions, and your emotions determine how much energy you'll putinto marketing.=> It doesn't matter how you marketThat's a lie. It does matter. If your marketing efforts consistof expensive advertising and gimmicks like sky-writing, you'dbetter have deep pockets.Ideally, you'll use a mix of paid and free (except for your time,which is in no way free) marketing tools. I'm not going to give you a long list of marketing tools. You canuse everything from sky-writing to sticking magnetic letters ontoyour car. (Check out the Marketing Diary in each week's issue of CreativeSmall Biz, to see what I'm doing ---http://groups.yahoo.com/group/Creative_Small_Biz/ )What's important is that you put major time into marketing eachday. This is because the results of your marketing take time tokick in. Let's say that you start by sending out a couple of hundreddirect mail letters each week. You combine that with making 30telemarketing calls to businesses each day.You're dogged about this. You don't think about it too much, youjust go ahead and do it, because you want your business to be asuccess, and it is a business, it's not a hobby.You plod on. Your business builds. You add more marketing tools.A small ad in the classifieds section of your daily paper. Youwrite a talk, full of information for other business owners. Youcall local business groups and give your free talk. You networkat these gatherings: you make friends, and hand out businesscards.What's the result? Hey --- before you know it--- your business iswhizzing along. What did it? Constant, easy-does-it, don't-think-about-it-just-do-it marketing.=> Watch your mental imagesWho's in your head? Two of you. Your brain has two halves, soyou're two people. Truly. There's the left brain analytical you,and the right brain creative you.Your right brain has charge of your subconscious mind. And if yousabotage yourself, your subconscious is what's doing it.I found writing exhausting for years. Even thinking about writingmade me tired. I dieted, started new exercise programs, gulpedvitamin pills, got more sleep. Didn't work. I'd finish a fewhours of writing completely worn out.Then an image formed in my mind. The image of a mountain climber,toiling up the rocky slope of a steep, ice-covered mountain. Numb fingers. Aching legs. Deep crevasses on either side of me.That explained the exhaustion. My subconscious equated writingwith mountain climbing. So I changed my image of my writer-self. My new image is of aseed-sower, walking along the rows of a tilled field. The fieldhas black, rich soil. I scatter handfuls of seeds from a bag as Istroll along in the warm sun.This new image makes me feel pleasantly relaxed.It works. Writing no longer makes me tired. I'm just amblingalong, scattering seeds.If you find marketing difficult, ask yourself what image you'reholding of marketing. We all form images via our right brain. The left brain suppressesthem (this takes energy) or puts them into words. If you ask yourself, you will get an image. If the image isunproductive, like my mountaineer, change it.So there you have it. Marketing in a nutshell. Only two things tomonitor: how often you market, and whether you're sabotagingyourself.Now stop reading and go market your business!***Resource box: if using, please include*** Author and copywriter Angela Booth crafts words for yourbusiness. Words to sell, educate or persuade. Contact her todayfor a free quote: http://www.digital-e.biz/Free ezine: Creative Small Biz --- subscribe at:http://groups.yahoo.com/group/Creative_Small_Biz/### Article Tags: Think Just, Just Market, Doesn't Matter, Right Brain