Editorial,Calendars,amp,#58,Ke marketing Editorial Calendars: A Key to Publicizing Your Busin
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Editorial Calendars: A Key to Publicizing Your Businessby: Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspWhat is the one thing that all of the best public relationsagencies do every year?They research and compile editorial calendars from publicationsthat are pertinent to their client's business.You should too.What's an editorial calendar?Editorial calendars are schedules of what topics a publicationplans for cover for a particular month. For example, the INC.editorial calendar for July 2003http://www.inc.com/advertise/magazine/calendar.html states thatthey're writing an article on various business services.Bingo!If you feel that you can contribute to this particular topic,call or email the editorial department at INC. (try to "speak" tothe managing editor) and find out who (which reporter) has beenassigned to write the story. Email or call the reporter andexplain how you can contribute. It's that simple -- it takes lesstime than writing this article - and is much more effective thanblast-faxing a garbage bound press release to inappropriatereporters.Final thoughts: Many publications post their editorial calendarson their Web sites -- usually they're found in their advertisingmedia kits. Otherwise, contact the publication's advertisingdepartments and ask for a calendar. Check for editorial deadlines- many publications work 6 months in advance.You can find a list of 2003 editorial calendars for the largestpublications at: http://www2.ragan.com/media/pr/edcal2003.pdf # # #About The Author:Bill Stoller, the "Publicity Insider", has spent two decades asone of America's top publicists. Now, through his website, eZineand subscription newsletter, Free Publicity: The Newsletter forPR-Hungry Businesses http://www.PublicityInsider.com/freepub.asphe's sharing -- for the very first time -- his secrets of scoringbig publicity. For free articles, killer publicity tips andmuch, much more, visit Bill's exclusive new site:http://www.PublicityInsider.com Article Tags: Editorial Calendars
Editorial,Calendars,amp,#58,Ke