How,Write,Great,Slogan,for,You marketing How to Write a Great Slogan for Your Business
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firms Unique Selling Proposition (USP) can answer the prospects question "Why you, not your competition?" before they even ask it. Slogans like DeBeers "Diamonds are forever", Barnum & Baileys "The Greatest Show on Earth", and Maxwell Houses "Good to the last drop" can make it dead simple for consumers to justify a decision to buy. Try it, youll like it!Action item: If you want to develop a new tagline for your product or service, start by asking your coworkers to fill in the worksheet at http://www.reliablegrowth.com agline_worksheet.pdf. Do this for two reasons: 1.) You might get some great ideas from this exercise, and 2.) Getting their input will make it easier for you to "sell" your final tagline to the organization later on. Next, visit http://www.yudkin.com/generate.htm with the goal of creating several taglines. Marcia Yudkin has designed an excellent 19-step plan to help you get through this process. How many taglines can you create? Dont be too quick to dismiss ideas! If you need some inspiration, check out http://advertising.utexas.edu/research/slogans/index.asp.Finally, decide on two taglines with http://www.adslogans.co.uk/sloganalysis/sloganalysis.html. This is a fantastic tool that will help you appreciate the pros and cons of both finalists. After youve tweaked both finalists for a day or two, let your senior management team vote on the one tagline they like best.
How,Write,Great,Slogan,for,You