Make,Your,Readers,And,Customer marketing Make Your Readers And Customers Love You - Tell Them How-To
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
One of the bits of feedback I've gotten many times from myezine readers is that they want more how-to articles. Everyonetells them "what" to do to: build their business, drive moretraffic to their websites, make more sales, etc. However, veryfew people tell them "how". Many readers have told me that they really want step-by-step how-to articles. Newbies to yourbusiness are looking for this same how-to information.How can you use that tidbit of information in your business?We'll... if you use ezine articles to reach your audience, it'ssimply writing articles that give them the step-by-stepinstructions on how to do whatever the article is about.That actually makes many articles very easy to write. Simplylist the steps involved in a task, elaborate a little, choosean enticing title and your article is done. What could be easier?If you publish an ezine, you can benefit from that bit ofinsight by writing or choosing articles that really tell readers how to solve their pressing problems. That makes it easier tochoose from the countless articles submitted to you. Selectthe ones that provide detailed how-to information. It's whatyour readers want.If you have a niche website, give your visitors some step-by-step instructions on how to do whatever the site isabout. I do this on one of my cooking websites for example.It works beautifully and generates massive repeat visitor,and buyers for my cookbooks :-) Pages on your site thatoutline a procedure step-by-step usually end up with lotsof outside links pointing to them. Something as simple as:- How to create an ebook cover- How to house-train a dog- How to build your childs self-esteem- How to optimize a web page- How to write powerful guarantees... these are powerful topics that will bring traffic to yourwebsite for years to come.If you conduct seminars or tele-seminars, make sure thatyou are telling your attendees exactly what they want ...which is how-to do whatever the topic of your seminar isabout. They don't want you to explain in general terms.They want very specific instructions. Deliver this, and you'lldevelop a steady following.Now here is the reason that telling your subscribers and visitors"how" to do things work so well. Many of the writers in theezines your subscribers read, and many of the webmasters at sitesyour visitors frequent they have *no clue* how to do what the visitor is researching. So they can't tell them how to do it. If youcan, and do provide them with this much-sought-after informationyou really distinguish yourself and showcase your expertise.Your credibility increases many-fold.Start distinguishing yourself today. Begin teaching your readers, customers, and website visitors How To. They will absolutely love you for it, and you will thank me for all the additional business you're getting as a result of this little tip.
Make,Your,Readers,And,Customer