Did,YOU,Pull,That,Trigger,amp, marketing Did YOU Pull That Trigger?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Did YOU Pull That Trigger? Copyright 2003 Darlene StyersAre you triggering the sp*am filter? Most likely. If so,your Ezine or the Ezine publishing your ad may not bereaching the suscribers. What will you do about it?Just a short time ago the greatest threat to onine marketingwas SP*AM. In the past years the internet has changed. Oneof the most noticeable changes is the fact that now thesp*ammers are not as great a threat as the filters that arebeing used to prevent mail sent by sp*ammers from reachingits destination.The ISP provider can be using filters to block incomingsp*am. The computer user (you and I) can set up filters. The result is that no matter how innocent the message maybe, unless we are careful not to use "triggers", ourcommunications just go nowhere.There are many words and/or phrases which trigger thefilter. For instance, if your communication includes thewords "sub*scribe", "cl*ick here" or "un*subscribe" filterswill delete the message. And how often do you use thesewords? But these three examples are just the beginning.Do not use whole words or sentences in caps. These get a very high score in Sp*amAssassin and are probably the most common mistakes made. Avoid the use of the word fr*ee. Use the word Newsletter as a part of the subject. Newsletters are more apt to escape the filters.Classified ads almost always contain words or phrases thatwill trigger the filters. Some word combinations to avoidare: wh*o are, loo*king for, he*lp you, you w*ant, fr*eeads, mo*re than, em*ail address, give y*ou, whe*n you, fory*our, m*oney making, wi*th this, act n*ow, w*ork at h*ome,wh*at you, s*ave time and mon*ey, you*r sales, and forfr*ee. Newsletter publishers who publish classifieds arerequired to edit all classifieds and alter trigger words.It becomes more and more difficult for Publishers to useclassified ads due to the amount of time required to filter-proof all of the ads.Submitting articles that are not sp*am-proofed will probablyget you nowhere. When a publisher attempts to use yourarticle, if it is found to contain too many triggers thepublisher may just use another article that is spam-proof.Some auto-responders used for publishing ezines andnewsletters use SpamAssassin to tell the publisher whichtriggers need to be modified before publishing. SpamAssassin also operates a fr*ee service that you can usebefore submitting your articles and ads. Copy and pasteyour ad, article or newsletter in message addressed tomailto:[email protected] and use the word TEST (casesensitive) as subject. (Notice I did not say "sub*jectline" as that is a trigger). Shortly, you will receivetheir report telling you the score along with an analysisof the item you submitted. It seems that a guideline youcan use is: A score below 5 is acceptable; A score of12-16 means that most filters will reject your communication.Notice the number of times * is used in this article, and you will see how sensitive these filters can be. Sp*amAssassin, after the use of all of the *, gives thisarticle a score of 2.3._________________________________________________________Darlene Styers is Owner and Publisher of iNetProfitz Newsletter. Subscribe: http://inetprofitz.2ya.com Contact: [email protected] may reprint this article if you leave this Resource Box in tact and you do not modify the article. ==================================================
Did,YOU,Pull,That,Trigger,amp,