The,Truth,About,Pay,Per,Click, marketing The Truth About Pay Per Click Marketing
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The key to an effective Pay-Per-Click program is driving the right traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what theyre looking for quickly.CHOOSE THE BEST SEARCH TERMS (KEYWORDS)Broad keywords (shoes) will generate many clicks with little or no benefit. Use specific keywords and phrases that accurately reflect your site. If you offer a product in a particular geographic area include the location (mens shoes Seattle). And consider the many possible variations (Italian leather shoes, mens leather shoes, etc).For help refining your keywords, try Overtures Term Suggestion Tool [http://www.content.overture.com/d/USm/adcenter ools/index.jhtml].WRITE ACCURATE AND RELEVANT AD COPY The most effective ads communicate a clear message to a specific target audience. Your ad should emphasize the unique benefits of your product or service. Use simple, direct language: avoid gimmicks and jargon. Its a good idea to include the search term in your title and/or description. Users will be able to immediately see its relevance to their search. Overture reports that listings which include the search term in both the title and description have a higher click-through rate (more than 50% higher on average).In Google, ad titles are limited to 25 characters. The two description lines and display URL are limited to 35 characters each-- so you have to be concise.CONTROL YOUR COSTMost PPC Search Engines let you set your own limits for the cost of each click-thru, as well as a monthly maximum. Start with a small list of targeted keywords and a few different ads. Then build on those that work best. Of course you cant control what your competitors are willing to bid so choosing the right keywords for your specific audience is essential. Just because you can bid high enough for a top position doesn't mean you should. A #1 spot may be less cost-effective than lower positions due to "compulsive clickers" who start at the top of the links and click their way down. Some PPC engines share the top 3 listings with their partners so youll gain more exposure by bidding high enough for 3rd position or better. But dont get in a bidding war for your keywords. If theyre too competitive, do some research and modify them so you dont pay more than necessary.EXPERIMENT-- AND MONITOR YOUR RESULTS Try different messages and keywords to see what works best. One advantage of PPC programs is that they track the Click through rate for each ad so you can identify and remove ads that arent working.You can also use unique tracking URLs for each ad to identify how many of your customers clicked through to your site from your ad. Then you can calculate which ads and keywords converted the most clicks to sales.CONCLUSIONPay-per-Click marketing is an effective method of driving traffic to your site, but thats really just the first step. Once visitors arrive, you need persuasive copy, clear navigation and good design to lead them to take the action you want.
The,Truth,About,Pay,Per,Click,